Responsibilities

• Manage NAHS’ social media platforms, including developing content calendars, creating and scheduling daily posts, monitoring engagement, responding to messages and comments, and staying current with platform trends.
• Create engaging content featuring adoptable animals, shelter programs, events, fundraising initiatives, staff, volunteers, and community partners.
• Develop and execute strategies to grow social media following and engagement, increase reach, and expand awareness of NAHS within the community.
• Manage and maintain the NAHS website, including updating content, events, adoptable animal information, programs, photos, announcements, and other time-sensitive information.
• Assist in creating creative marketing materials for digital and print use, including social media graphics, flyers, email graphics, event materials, signage, and promotional pieces.
• Capture and coordinate photo and video content for social media, website, campaigns, events, and other organizational needs.
• Develop compelling storytelling and messaging that communicates the impact of NAHS and encourages community members to adopt, foster, volunteer, donate, attend events, and get involved.
• Monitor social media analytics and website performance and use insights to improve content, engagement, reach, and audience growth.
• Promote fundraising campaigns, special events, community partnerships, and organizational initiatives across digital platforms.
• Support email and digital communications, including creating or providing content for newsletters, fundraising appeals, event promotions, and other communications.

Requirements

• Minimum of 1–2 years of experience in social media, content creation, marketing, communications, or a related field. Experience working in a nonprofit or animal welfare organization is a plus.
• Strong written and verbal communication skills, with the ability to create compelling and engaging content for a variety of audiences and platforms.
• Demonstrated ability to create engaging social media content that increases reach, engagement, and audience growth.
• Strong knowledge of major social media platforms, including Facebook, Instagram, TikTok, and LinkedIn, and familiarity with platform-specific best practices and trends.
• Experience creating photo, video, graphic, and written content for social media and digital platforms.
• Experience with graphic design and content creation tools; Canva experience strongly preferred.
• Experience with photography and video creation/editing
• Experience managing and updating website content; Wix experience is a plus.
• Basic understanding of SEO, website analytics, email marketing, and digital communications.
• Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint.