Responsibilities

• Plan, film, and edit TikTok and Instagram Reels focused on product and lifestyle
• Create content highlighting sparkle, craftsmanship, and customer stories
• Lead on-site shoots in our showroom and around NYC
• Occasionally appear on-camera
• Create and own a posting calendar aligned with campaigns and product drops
• Track performance metrics and iterate based on data insights
• Identify and act on emerging social trends
• Partner with marketing and brand teams on storytelling opportunities

Requirements

• Based in New York City with ability to work on-site daily
• 1–3+ years creating short-form video content (TikTok/Instagram)
• Portfolio showcasing creative storytelling and measurable results
• Proficiency in video editing tools (CapCut, Edits, etc.)
• Strong understanding of social platforms, trends, and audience psychology
• Excellent written communication and customer engagement skills
• Passion for jewelry, fashion, lifestyle, or luxury brands

Preferred

• Experience managing social communities or influencer engagement
• Strong on-camera presence when needed
• Working knowledge of studio lighting, macro filming, and styling
• Familiarity with e-commerce or DTC brand environments

Benefits

• Chance to shape the voice and presence of a premium jewelry brand
• Access to stunning jewelry for shoots and creative concepts
• Supportive team and exciting product storytelling opportunities