Responsibilities

• Create short-form video content primarily for TikTok
• Film on-camera content including reviews, styling videos, trend-based content, skits, voiceovers, lifestyle content, and product-focused videos
• Help market sneakers and footwear to a variety of audiences and niches
• Stay on top of TikTok trends, sounds, edits, hooks, and viral formats
• Brainstorm and pitch original content ideas regularly
• Work from provided marketing strategies and campaign guidelines while also bringing your own creativity and ideas to the table
• Participate in product shoots and appear on camera for brand content
• Test different content styles and angles to improve engagement, views, and conversions
• Analyze content performance and adjust strategy based on results

Requirements

• Experience creating content for TikTok or other short-form platforms
• Comfortable being on camera and speaking naturally in videos
• Strong understanding of social media trends and internet culture
• Strong sense of style and ability to accurately reflect the brand aesthetic while styling sneakers and outfits
• Ability to market products in a way that feels authentic, engaging, and trend-aware
• Creative mindset with strong initiative and willingness to experiment
• Familiarity with TikTok editing, CapCut, or similar editing tools
• Understanding of what makes people stop scrolling
• Interest in sneakers, fashion, fitness, lifestyle, or streetwear is a huge plus

Preferred

• Experience growing a personal or brand social media account
• Photography or videography skills
• Knowledge of sneaker trends and popular footwear brands