Responsibilities

• Concept, capture, produce, edit and publish platform-native content, with a strong emphasis on short-form video.
• Turn trends, cultural moments, audience behaviors and everyday dairy stories into timely, relevant content.
• Bring a steady stream of creative ideas based on what people are actually watching, sharing and talking about.
• Manage day-to-day social publishing, editorial calendars, content workflows and community engagement.
• Participate in social conversations and identify opportunities for proactive and reactive content.
• Partner with teams across Dairy West to turn subject-matter expertise, farmer stories, innovation and organizational priorities into compelling social storytelling.
• Support live events, real-time publishing and on-site social content when opportunities arise.
• Track performance, audience behavior and emerging trends, then use what you learn to make the next piece of content better.
• Collaborate with agencies, creators and production partners when additional expertise or capacity is needed.
• And sometimes, when the moment is right, you’ll need to move from “We should do something with this” to published content in hours or days—not weeks.

Requirements

• 5+ years of relevant experience in social media, content creation, digital marketing or a related field.
• A portfolio that demonstrates strong social-first creative work.
• Experience creating content and managing social channels for consumer-facing brands or organizations.
• Strong knowledge of Instagram, TikTok, Facebook, YouTube and evolving social platforms.
• Proficiency with mobile and desktop creation and editing tools such as Adobe Premiere, CapCut, Canva or similar platforms.
• Skills across video editing, photography, copywriting and creative direction.
• The ability to balance strong creative instincts with audience insights and performance data.
• Strong project management, communication and collaboration skills.
• Comfort working quickly when opportunities arise while maintaining a high standard for quality.
• Most importantly, we’re looking for someone who is curious—about people, culture, platforms, storytelling and what makes an audience care.

Benefits

• Competitive salaries, supported by regular market analysis
• Premium-free health insurance for employees
• Dental coverage and vision benefits
• Free in-office dairy products and cool swag
• 401(k) with up to a 10% employer match
• Six weeks of paid parental and adoption leave
• Flexible spending accounts or health savings accounts
• Life insurance
• Long-term disability insurance
• Accidental death and dismemberment insurance