Responsibilities

• Serve as the primary forward-facing paid social strategist on various client account(s), building relationships with assigned clients and teams
• Execute paid social buys in collaboration with various internal teams
• Work with and guide design team to create visual ad elements
• Offer copywriting for paid social ads
• Work with clients and internal teams to define success metrics and evaluate business impact of digital strategies and projects
• Develop reporting templates
• Offer daily monitoring and analysis of results across paid social platforms
• Offer frequent campaign optimizations
• Compile weekly, monthly, quarterly, and annual reports and plans
• Ensure ongoing education around tactics and emerging trends relevant to paid social, AI integrations, and client industries

Requirements

• 3-6+ years managing paid social media efforts
• Deep understanding of advertising, website, e-comm, and business metrics
• Deep experience with ad campaign planning, set-up, management, analysis, and reporting
• Hands-on planning and buying experience across Meta and TikTok, ideally with experience across other social platforms, such as Snap, LinkedIn, and Pinterest
• Copywriting ability
• Close familiarity with unpaid social media tactics and influencer marketing
• Adaptable, flexible

Benefits

• Position is eligible for hybrid or in-office work options
• 3 p.m. Fridays year-round
• 401k plan
• Generous Paid Time Off (PTO) allowance
• Up to 12 paid holidays
• Holiday Break between Christmas and New Year’s
• Competitive Medical, Dental and Vision plans
• Company-provided life and disability insurance
• Pet health insurance discount