Responsibilities

• Build expertise across Ralph Lauren’s owned and social channels, including user behavior, user journeys,platform evolution, and platform-native content opportunities, to help reach and engage existing and new audiences across the network, with a specific focus on Polo category growth.
• Support the development of content marketing strategies designed to drive audience acquisition, follower growth, engagement, and brand awareness.
• Contribute to innovative, brand-elevating content that supports key strategic initiatives across owned, earned, paid, and shared channels.
• Help identify the content types needed to support seasonal and product storytelling and marketing campaigns that advance Ralph Lauren's brand, marketing, and business objectives.
• Support the development of storytelling and publishing cadences that drive audience growth, platform-native content execution, and key strategic initiatives across owned, earned, paid, and shared channels.
• Partner cross-functionally with brand, design, paid media, regional, and production teams to ensure content strategies are aligned and effectively executed.
• Collaborate with design on seasonal storytelling and digital content needs, gaining approvals, sharing results, and identifying opportunities for optimization.
• Support quality control, brand elevation, and the final production of digital content in partnership with regional teams.
• Support KPI development, collect results, analyze performance, and translate insights into actionable recommendations that inform future content strategies and executions
• Help evolve social content best practices, workflows, and tools that improve consistency, efficiency, and effectiveness across the social team.

Requirements

• Relevant experience in social media, digital marketing, content strategy, or related brand or content roles.
• Strong understanding of social media platforms, platform-native storytelling, audience behaviors, and evolving digital trends.
• Ability to build productive relationships with key partners, positively influence decisions, and help drive actions that improve content effectiveness and the audience experience.
• Digital curiosity and a passion for learning about new and rapidly evolving platforms.
• Ability to partner effectively with a variety of stakeholders at different levels.
• Strong attention to detail with exemplary analytical capabilities.
• Ability, willingness, and passion for serving as an advocate for our customers.
• Understanding of social KPIs, brand objectives, ROI, and performance metrics.Demonstrated critical-thinking skills and the ability to make sound business decisions.
• Collaborative team player with the ability to work proactively across business divisions and drive results.
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities.