Social Director

New York City, NY (Hybrid)

$120K/yr – $140K/yrSenior LevelFull time

Posted 9 days ago

Job Summary

Own and drive the end-to-end social strategy, content development, and performance optimization across multiple platforms, while building community and coordinating with partners and production teams.

  • Lead lifecycle from strategy to calendar execution and cross-platform publishing
  • Grow and engage audiences through data-driven insights and storytelling
  • Collaborate with design, client teams, and partners to produce scalable brand content

Job Description

Responsibilities

  • Social Strategy & Content Roadmap: Lead the lifecycle of our multi-platform presence, from strategy and data analysis to calendar execution across Instagram, LinkedIn, and YouTube, ensuring every piece of content balances brand equity with performance.
  • Content Development and Storytelling : Collaborate with design and communications to develop compelling visual and written content that resonates. ou will mine, curate, and reimagine our vast library of event assets to turn flagship moments into year-round brand stories.
  • Channel and Audience Growth : Strategize ways to make existing channels work harder and test out growth opportunities on newer platforms including YouTube, and beyond.
  • Partner Collaboration : Support the client team as a social media point of contact for partner deliverables, reporting, and strategic questions.
  • Live Coverage Integration: Collaborate with internal and external production partners prior to and during marquee events to establish clear shot lists, content workflows, and capture strategies optimized for real-time publishing.
  • Performance Analysis : Utilize analytics tools to monitor campaign performance, generate insights, and optimize content based on data to meet or exceed KPIs.
  • Trend Monitoring & Cultural Relevance: Track the evolving crossover of sports, entertainment, and digital media, identifying emerging tech, platform updates, and cultural moments early to keep the brand on the offensive.
  • Community Management: Actively engage with our community, key partners, high-profile speakers, and athlete networks to drive meaningful dialog and growth.

Requirements

  • Able to work in office at least 2 days per week
  • Proven experience in community management or social media management, preferably in a consumer-facing or B2C environment.
  • Excellent written and verbal communication skills, with a keen eye for detail and the ability to tailor messages to different audiences.
  • Strong interpersonal skills and the ability to build relationships and engage with diverse communities.
  • Proficiency in social media management tools and analytics platforms.
  • Experience with graphic design, video editing, or other multimedia content creation tools is a plus.
  • Knowledge of best practices for online community management, including crisis communication and conflict resolution.
  • A passion for sports storytelling and the evolving sports business landscape.
  • Available and able to travel to multiple events within the calendar year.

Benefits

  • For this role, Benefits include: health/dental/vision insurance, matching 401(k), FSA and HSA accounts, paid time off, sick time, paid parental leave, paid medical leave, STD/LTD insurance benefits, and generous holiday calendar.
Crispin logo

Crispin

Crispin is the original creative business partner helping brands own the conversation since 1965. Brands come to us with big ambitions. Call it advertising. Call it what you like. We like to call this work that works. Elastic and enduring ideas that flex across creative, media, and social to solve business problems for brands including DSW, Samsung, Target, P&G, New Balance, and more.

Founded in 1965
New York, New York, USA
419 employees (167 in marketing)

Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

See all Crispin salaries

Marketing Team

Marketing Team Size
107 (26% of company)
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
14.8K
Traffic Source Mix
Search
26.4%
Direct
52.3%
Referral
5%
Social
14.8%
Paid
1.3%

Headcount Trend

Current headcount: ~424
Crispin logo

Social Director

Crispin · New York City, NY · Hybrid