Social & Content Marketing Lead

New York City, NY (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 11 days ago

Job Summary

Own and orchestrate the end-to-end social content and community strategy, guiding calendar, filming, and creator partnerships while driving cross-channel alignment and performance-driven storytelling.

  • Own and drive the content calendar, cadence, and cross-channel publishing
  • Manage the creative pipeline, filming days, and on-camera work as needed
  • Build and nurture community including inbox, Facebook group, and Reddit presence

Job Description

Responsibilities

  • Content
  • - Set the direction for what we make. Bring the point of view on formats, series, and cadence, then produce it.
  • - Own the content calendar and posting cadence. You create and caption content for Instagram and TikTok. The same content gets reposted to YouTube, X, and LinkedIn.
  • - Build the calendar around what's actually happening in the business: seasonal category moments, new inventory, and new category launches
  • - Run the creative pipeline. Coordinate our monthly or bi-monthly filming days, be on camera when it makes sense, organize footage, manage our video editor or cut short-form yourself.
  • - Coordinate branded behind-the-scenes content, including delivery and installation shoots and customer testimonials.
  • - Regular performance reporting from native analytics across platforms
  • Community
  • - Own the inbox. Comments, DMs, and mentions across platforms
  • - Manage our Facebook group of over 250K members. Check in regularly, comment on listings, clear out posts that don't belong.

Requirements

  • 1-3 years managing organic social & community for a brand or creator (can be your own account). You've grown the account(s) organically and show us the numbers: what you posted, what it did, and what you changed because of it. A portfolio is required to apply.
  • You're genuinely native to Instagram and TikTok. You know the difference between a video that performs and one that just gets posted, and you can say why.
  • You can spot how to put Commonplace inside a cultural moment.
  • Equally creative and analytical. You care about how content performs, and you're willing to test concepts that might not work.
  • You’re comfortable working independently, testing, and iterating. You can own a pipeline with minimal hand-holding.
  • Fluency with AI tools (Claude, Grok Bot, Codex) as a daily accelerator for ideation, copy, and workflow.
  • Proficiency using Canva, Premiere Pro, CapCut, or Instagram Edits for content creation.
  • You’re comfortable in front of and behind the camera.

Preferred

  • Experience sourcing and briefing creators or UGC partners a plus

Benefits

  • Summer Fridays, year-round
  • Flexible PTO and company holidays
  • Flex remote days: we work together in person in our Flatiron office and believe in-person collaboration is a real advantage, with meaningful flexibility built in
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Commonplace

4.0 Glassdoor

Create thriving spaces with AI-driven insights and community input.Commonplace is a leading platform for digital community engagement, designed to empower organisations with data-driven tools for meaningful public participation. Through interactive surveys, map-based feedback, and visually rich project information, Commonplace facilitates collaborative codesign and transparent communication. Trusted by hundreds of organisations across both public and private sectors, Commonplace has successfully supported over 3,600 projects worldwide, engaging 9 million visitors and capturing more than 3 million individual contributions.With versatile digital solutions, Commonplace seamlessly supports wide-ranging, hybrid engagement initiatives on any place-based theme.

Founded in 2013
London, England, GBR
18 employees (3 in marketing)
95% recommend to a friend
96% CEO approval

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all Commonplace salaries

Marketing Team

Marketing Team Size
2 (11% of company)
Median Career Experience
6 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$7.1M
Last Raise
$2.7M
Series Unknown, 3 years ago

Funding History

  • Jun 2023
    Series Unknown • $2.7M
  • Jul 2020
    Series A • $3.9M
  • Jul 2017
    Seed • $91.2K

Traffic Signals

Monthly Visitors
123.9K
Traffic Source Mix
Search
36.2%
Direct
50.7%
Referral
10.1%
Social
2.3%
Paid
0.6%

Headcount Trend

Current headcount: ~18

Recent News

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Social & Content Marketing Lead

Commonplace · New York City, NY · Hybrid