Responsibilities

• Optimize published and unpublished written and video content for SEO and AEO, increasing visibility across traditional search and emerging AI-powered platforms
• Evaluate content and identify optimization opportunities across headlines, metadata, keywords and entities, internal linking, content structure, images, video and other on-page elements
• Research how content is surfaced, cited and summarized across search engines, AI Overviews, LLMs and other answer engines
• Conduct keyword, competitor, search trend and AI visibility research to identify breaking news, evergreen and emerging content opportunities
• Pitch trending topics and SEO/AEO-driven content opportunities to editorial teams
• Monitor performance across traditional and AI search and use data to recommend optimizations to existing and future coverage
• Assist management with content strategies, competitive analysis, data analysis and tracking SEO/AEO KPIs and performance metrics
• Partner with editorial teams across verticals to provide actionable SEO/AEO recommendations during meetings and newsroom discussions
• Educate editorial teams on evolving SEO and AEO best practices through formal trainings and ongoing newsroom support
• Stay informed on changes across Google Search, Google News, Google Discover, AI Overviews, LLM citations and the broader search and AI landscape

Requirements

• SEO experience at an organization, publisher or brand, with an interest in expanding into AEO and AI search
• Strong understanding of on-page SEO and the ability to independently identify optimization opportunities
• Understanding of how content structure, entities, authority, relevance and technical accessibility can influence visibility across traditional and AI-powered search experiences
• Working knowledge of technical SEO concepts and how technical factors affect crawling, indexing and search visibility; deep technical SEO expertise is not required
• Familiarity with emerging AEO concepts, including AI Overviews, LLM citations and how answer engines discover, interpret and cite publisher content
• Understanding of search engine ranking factors, algorithms and the relationship between content, technical and off-page SEO
• Experience developing and optimizing breaking news and evergreen content
• Experience conducting keyword research, competitive analysis and search trend analysis
• Experience tracking and interpreting SEO KPIs and search performance data, with an interest in developing measurement frameworks for AI visibility and citations
• Familiarity with SEO, analytics and competitive intelligence platforms such as Google Trends, Google Analytics, Google Search Console, Similarweb, Botify, BrightEdge, NewzDash, Trisolute News Dashboard, Screaming Frog, Ahrefs or similar tools

Preferred

• A Bachelor's degree in journalism, communications, marketing or a related field preferred, or equivalent professional experience

Benefits

• this role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.