Responsibilities

• Serve as the senior web/digital content strategist for assigned enterprise websites and university initiatives, planning, building and optimizing webpages and digital experiences that align with institutional priorities, audience needs and brand standards.
• Develop information architecture, navigation structures and webpage composition; build webpages that improve usability, accessibility and engagement utilizing existing enterprise web components and recommending new delivery options.
• Guide campus partners in organization, building and optimization of webpages and content across institutional websites, enterprise communication systems and student engagement platforms.
• Provide strategic consultation on webpage organization, content governance, digital storytelling and effective use of enterprise web components.
• Develop project plans and timelines for enterprise web initiatives; lead special projects by coordinating campus partners, managing deliverables and ensuring projects are completed on schedule and aligned with institutional priorities.
• Contribute to web content strategies supporting digital transformation initiatives, AI-assisted search, personalized digital experiences and evolving search practices.
• Write, edit and organize web content that is clear, accessible, engaging and visually cohesive.
• Analyze web analytics, search behavior and engagement data to identify opportunities for webpage and digital platform optimization.
• Establish performance goals and measurement frameworks using analytics tools to evaluate audience engagement, discoverability and content effectiveness.
• Guide optimization initiatives that improve discoverability across search engines, AI-powered search platforms, and emerging online discovery technologies.

Requirements

• Bachelor’s degree in marketing, communications, digital media, business or related field and three years of relevant experience.
• OR
• Seven years of progressively responsible experience in web content strategy, digital experience, enterprise website management or digital communications.
• License/Certification: None.
• Knowledge Of: Web content strategy, information architecture and digital storytelling; Emerging search technologies (SEO, GEO, AEO); Web analytics and visualization tools; Digital brand standards and content governance; Audience engagement and digital experience best practices.
• Skill In: Webpage composition and enterprise publishing (CMS or DXP); Information architecture and digital platform optimization; Analytics interpretation and performance analysis; Writing, editing and organizing web content; Cross-functional collaboration.
• Ability To: Translate institutional goals into effective web experiences; Plan, build and optimize webpages and digital experiences; Use analytics and AI to inform improvements; Collaborate across a decentralized organization; Manage multiple strategic initiatives.