Responsibilities

• Build, launch, and optimize employer acquisition campaigns across Meta and Google.
• Support Apple Search Ads and other app-acquisition campaigns as business needs evolve.
• Manage daily and weekly budget pacing within approved channel allocations.
• Optimize targeting, keywords, search terms, negative keywords, bids, placements, and audiences.
• Execute structured tests across creative, lead magnets, offers, landing experiences, forms, and audience segments.
• Translate performance findings into clear creative briefs and iteration requests for internal or external creative partners.
• Complete pre-launch and post-launch QA for ads, links, forms, UTMs, conversion events, and landing pages.
• Monitor MQL volume, CPL, and downstream quality signals to identify performance or lead-quality issues.
• Work with Marketing Operations to reconcile campaign results across advertising platforms, CRM, and analytics tools.
• Prepare concise weekly channel reporting with findings, actions, and recommended next tests.

Requirements

• 3 to 5 years of hands-on paid-media experience in an in-house or agency environment.
• Strong working knowledge of Meta Ads Manager and Google Ads.
• Experience with paid lead generation, customer acquisition, or app marketing.
• Demonstrated experience building campaigns, managing meaningful budgets, and improving performance against CPL or acquisition targets.
• Strong understanding of audience strategy, search optimization, creative testing, and conversion tracking.
• Confidence working in Excel or Google Sheets to analyze and communicate performance.
• Ability to turn campaign data into clear actions without overcomplicating the findings.
• Strong organizational skills and attention to launch and tracking details.
• Ability to collaborate with creative, operations, product, sales, and agency partners.