Responsibilities

• Serve as the primary digital strategist for clients, building relationships and understanding their business objectives
• Lead development and execution of tailored digital strategies across paid advertising, social media, email marketing, and other key channels
• Oversee and execute social media campaigns across Facebook, Instagram, Twitter, TikTok, and YouTube
• Create and schedule engaging content to build brand awareness and drive audience engagement
• Analyze social media insights to optimize strategies and ensure alignment with marketing goals
• Plan, execute, and optimize paid advertising campaigns on Meta, TikTok, Google, LinkedIn and YouTube
• Manage budgets, A/B test creatives, and optimize ad performance to achieve KPIs
• Develop and execute targeted email marketing campaigns, leveraging automation tools
• Oversee list segmentation, A/B testing, and performance analysis to optimize email marketing effectiveness
• Develop and implement SEO strategies to improve website rankings

Requirements

• Bachelor’s degree in marketing, Communications, or a related field
• 5+ years of experience in digital marketing or a related role
• Proficiency in SEO tools, social media platforms, and advertising management tools
• Strong analytical skills with experience in Google Analytics and other data analysis tools
• Basic understanding of HTML and website functionality (preferred)

Preferred

• Basic understanding of HTML (preferred)
• Software and Skills (preferred): Microsoft Toolbox, Canva, Adobe, Asana
• Excellent project management and organizational skills (implied)
• Ability to work independently and collaboratively in a fast-paced environment (implied)

Benefits

• competitive salary
• full benefits package including 401K
• incentive pay
• flexible working program
• PTO
• annual bonus