Responsibilities

• Assist with planning and implementation for client accounts across digital and print
• Plays a leading role in all aspects of campaign management including vendor liaison and reporting
• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
• Assist in presentation of data, insights and media to clients
• Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Manage direct digital/offline campaigns reaching broad audiences designed for mass reach - manage a range of campaigns from standard OLV/Display to large scale branded content from media plan negotiation to final reporting
• Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Draw actionable insights based off syndicated data, i.e. competitive, consumer etc.

Requirements

• B.A. or B.S. in Marketing, Advertising or related field
• 2+ years of digital media buying/planning experience
• Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person
• Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Must have strong analytical, research, and quantitative skills
• Must be hard-working, resourceful and thrive in a fast-paced environment
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
• Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
• Experience with Prisma and TTD preferred
• Experience with Data/ Analytics Platforms: Kantar, IQVIA, Comscore, PowerBI

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.