Responsibilities

• Build and maintain a sales collateral library — one-pagers, executive summaries, presentation decks — across Medicaid, Medicare Advantage, and Employer lines of business
• Partner directly with sales leaders to develop campaigns for specific clients, events, and trade shows
• Execute content strategy across owned channels — LinkedIn, blog, email — to expand Upside's reach as the leading housing resource in healthcare
• Draft and refine web copy, email marketing, and outreach sequences that support pipeline development
• Support account-based marketing (ABM) efforts, including prospect research and personalized campaign assets
• Manage and update the Upside website via WordPress, including landing pages, blog posts, and program pages
• Build and design presentation decks, one-pagers, and branded documents using Canva, PowerPoint, and Google Slides
• Use AI tools — including Claude, ChatGPT, Gamma, and Gemini — to accelerate content production and iterate quickly across campaigns
• Coordinate logistics and asset prep for conferences and trade shows, including pre-event materials and post-event follow-up
• Support client success and operations teams with marketing assets when needed

Requirements

• 3+ years of marketing experience, with demonstrated ability to own work independently from brief to execution
• Proven track record creating sales enablement materials — one-pagers, decks, email copy — that help move deals forward
• Experience supporting a sales or GTM team in a fast-moving environment where priorities shift quickly
• Confident writer who can adapt tone by audience — formal and evidence-first for health plan buyers, business-first for employer buyers
• Hands-on proficiency with Canva, PowerPoint, and document design tools
• Comfortable building and publishing content in WordPress or a comparable CMS
• Strong organizational instincts — you track what's in-flight, follow through without reminders, and flag problems before they become fires
• High comfort with AI tools as part of your daily workflow, not just occasional use
• Accountability-first mindset — you take ownership of outcomes, not just tasks

Preferred

• Experience in healthcare, health plans, or benefits — particularly Medicaid, Medicare Advantage, or employer benefits
• Background in or exposure to account-based marketing (ABM)
• Agency experience, especially supporting multiple clients or business lines simultaneously
• Familiarity with Salesforce or a comparable CRM
• Experience working across multiple lines of business or audience segments within a single marketing role