Responsibilities

• Execute Nautilus's go-to-market strategy, activities, messaging, and coordinated campaigns, translating input from Product Management into executable marketing plans.
• Coordinate multi-channel marketing activities (digital, email, content, events, social) to ensure consistent messaging and efficient use of budget and resources.
• Serve as a key connective point between Sales and Marketing, identifying friction points and driving process improvements that increase efficiency between the two functions.
• Develop marketing content directly (web copy, campaign assets, sales enablement materials, thought leadership) and manage contract writers, designers, and other freelance resources to scale content production.
• Own the Nautilus brand, ensuring consistency of voice, visual identity, and messaging across all internal, customer and market facing materials.
• Plan, manage, and execute marketing events (conferences, trade shows, webinars, road shows), owning logistics, budget, and post-event follow-up.
• Own and manage HubSpot as our core marketing operations platform, including campaign setup, list management, and performance tracking.
• Serve as a central driver of go-to-market execution for our planned 2027 product launch, working cross-functionally to ensure marketing deliverables are on track.
• Monitor marketing KPIs to increase efficiency and efficacy.
• Support PR and investor relations activities as needed, including drafting or reviewing external communications and coordinating with leadership on messaging.

Requirements

• BS/BA in marketing, communications, business, or related field; 5+ years of marketing experience, ideally in life sciences or biotech.
• Demonstrated experience developing and executing go-to-market strategy, messaging, and multi-channel campaigns in support of a product launch.
• Hands-on content creation skills (writing, editing, campaign development) paired with experience directing external writers, designers, or agencies.
• Experience with HubSpot.
• Experience planning and managing marketing events, from strategy through on-site execution.
• Strong cross-functional collaboration skills, particularly working with Product Management and Sales to align strategy with execution.
• Exposure to PR or investor relations communications is a plus.
• Excellent written and verbal communication skills, with the ability to manage multiple contractors or part-time contributors.
• Highly organized, proactive, and comfortable operating with ambiguity in a fast-scaling environment ahead of a major product launch.
• Ability to drive operational excellence and consistently deliver timely results independently.

Preferred

• Exposure to PR or investor relations communications is a plus.