Responsibilities

• Lead, mentor, and empower a high-performing events team
• Build and manage a skilled events team, fostering an environment of growth, collaboration, and accountability
• Set clear goals and expectations, providing ongoing feedback and coaching to develop talent and maximize team performance
• Champion diversity, inclusion, and professional development—ensuring all team members are empowered to contribute and advance
• Lead by example in operational excellence, strategic thinking, and results orientation, inspiring the team to achieve ambitious business goals
• Designing and executing a balanced event portfolio across webinars, CPE programs, executive dinners, roundtables, conferences, and flagship in‑person experiences
• Translating business goals (pipeline, revenue, brand, community) into a clear annual events roadmap
• Applying and evolving our tiered event model to ensure the right level of support, consistency, and scalability across markets
• Serving as the single point of accountability for event outcomes, timelines, and quality
• Advise on where events fit into the buyer journey and how they support pipeline creation and account growth

Requirements

• Bachelor’s Degree in Marketing or related field.
• 6-8 years of experience in B2B marketing, with significant ownership of events or experiential programs
• Proven track record managing both organic and paid event strategies and execution.
• Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.
• Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.
• Experience with people management is preferred, but not required.
• Strong writing and storytelling skills with the ability to tailor messages to different audiences.
• Analytical mindset with the ability to pull insights from data and make recommendations.
• Content Planning & Creation – Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content.
• Campaign Management – Experience running targeted campaigns with clear KPIs and conversion goals.

Preferred

• Experience with people management is preferred, but not required.