Senior Marketing Intelligence Analyst

USA (Remote)

$100K/yr – $125K/yrSenior Level5+ years expOther

Posted 23 hrs ago

Job Summary

Own market, competitive, and customer insights programs to shape messaging, positioning, and go-to-market strategy while building governance and AI-enabled efficiency in research workflows.

  • Lead intelligence and analysis across market, competitor, and customer signals
  • Prepare executive-ready summaries and strategic recommendations

Job Description

Responsibilities

  • 20% Market and industry intelligence. Monitor healthcare market trends, regulatory developments, technology shifts, and competitive dynamics; develop market landscape assessments and industry trend analyses.
  • 25% Competitive intelligence. Track competitor strategies, messaging, product developments, partnerships, and market activity; develop and maintain competitive profiles, battlecards, and executive intelligence briefs.
  • 20% Voice of market and customer insights. Analyze win/loss data, customer feedback, analyst interactions, and market research; translate signals into actionable recommendations for messaging, positioning, and go-to-market strategy.
  • 15% Enterprise intelligence programs. Manage recurring intelligence deliverables and reporting programs; support intelligence repositories, knowledge management, and cross-functional intelligence initiatives.
  • 10% Executive and strategic support. Prepare executive-ready intelligence summaries and presentations; support strategic initiatives requiring market, competitor, customer, or industry analysis.
  • 5% Research and reporting. Complete recurring reporting and project-tracking tasks for the intelligence function.
  • 5% AI governance and enablement. Ensures AI-assisted research and intelligence outputs comply with brand and ethical guidelines; identifies opportunities to drive efficiency through automation in research workflows; shares AI best practices with less experienced colleagues.
  • Complete all responsibilities as outlined in the annual performance review and/or goal setting.
  • Complete all special projects and other duties as assigned.
  • Must be able to perform duties with or without reasonable accommodation.

Requirements

  • Bachelor's degree in Business, Marketing, Economics, Healthcare Administration, Data Analytics, or a related field.
  • Minimum 5 years of experience in market intelligence, competitive intelligence, market research, strategy, consulting, or healthcare analytics.
  • Demonstrated ability to conduct independent research and synthesize complex information into actionable insights.
  • Strong written communication and presentation skills.
  • Healthcare, healthcare technology, payer operations, payment integrity, risk adjustment, interoperability, or population health experience strongly preferred.
  • Ability to travel for in-person conferences and internal meetings, approximately 10%.
  • Cognitive/Mental Requirements:
  • Communicating with others to exchange information.
  • Problem-solving and thinking critically.
  • Interpreting data and market research.

Preferred

  • Healthcare, healthcare technology, payer operations, payment integrity, risk adjustment, interoperability, or population health experience strongly preferred.

Benefits

  • Cotiviti offers team members a competitive benefits package to address a wide range of personal and family needs, including medical, dental, vision, disability, and life insurance coverage, 401(k) savings plans, paid family leave, 9 paid holidays per year, and 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti. For information about our benefits package, please refer to our Careers page.
Cotiviti logo

Cotiviti

3.6 Glassdoor

Cotiviti enables healthcare organizations to deliver better care at lower cost through advanced technology and data analytics that improve the quality and sustainability of healthcare in the United States. Cotiviti’s solutions increase transparency and collaboration between payers and providers while empowering them to reduce medical and administrative costs, enable better health, improve claims payment efficiency, streamline operations, drive interoperability, and advance value-based care. Its customers serve the majority of U.S. healthcare consumers, providing coverage and care for over 300 million members and patients. Additionally, Cotiviti offers data management and recovery audit services to the retail sector to improve business outcomes. For more information, visit www.cotiviti.com.

Founded in 1979
South Jordan, Utah, USA
7.5K employees (126 in marketing)
71% recommend to a friend
81% CEO approval

Salaries

Posted range

$100K/yr – $125K/yr

Taken straight from the job posting.

See all Cotiviti salaries

Marketing Team

Marketing Team Size
74 (1% of company)
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Feb 2024
    Private Equity

Traffic Signals

Monthly Visitors
35.7K
Traffic Source Mix
Search
35%
Direct
53.6%
Referral
9.7%
Social
1.1%
Paid
0.5%

Headcount Trend

Current headcount: ~7.5K

Recent News

Cotiviti logo

Senior Marketing Intelligence Analyst

Cotiviti · USA · Remote