Senior Manager, Peer to Peer Marketing

Burlington, MA (On-site)

$138K/yr – $179K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Own and lead P2P education strategy and advisory board programs, translating HCP and KOL insights into actionable brand and medical strategies while steering cross-functional collaborations and governance.

  • Lead advisory boards and P2P education programs end-to-end
  • Translate insights into brand strategy and customer experiences

Job Description

Responsibilities

  • Lead advisory board strategy and execution, including objectives, key business questions, KOL selection, agenda development, contracting, facilitation, and post-meeting deliverables.
  • Partner with cross-functional stakeholders to ensure advisory boards address meaningful strategic questions and generate actionable insights.
  • Synthesize HCP and KOL perspectives into clear themes and recommendations that inform brand strategy, educational priorities, and customer engagement.
  • Establish effective processes for sharing insights and recommendations with senior leadership and relevant cross-functional teams.
  • Develop and execute the P2P education strategy in alignment with brand objectives and HCP educational needs.
  • Build, launch, and evolve P2P platforms and programs across live, virtual, and hybrid channels.
  • Translate brand strategy into relevant, compelling, and compliant HCP educational experiences.
  • Partner with Brand and Medical Affairs to ensure P2P content is strategically aligned, scientifically rigorous, and responsive to HCP needs.
  • Evaluate program effectiveness and identify opportunities to optimize the P2P strategy and customer experience.
  • Partner with Thought Leader Liaisons to identify and engage appropriate thought leaders for advisory boards, P2P education, speaker programs and strategic initiatives

Requirements

  • Bachelor's degree in Business, Marketing, Life Sciences, or related field.
  • 5–7+ years of progressive commercial pharmaceutical or biotechnology experience.
  • Hematology-Oncology and/or Rare Disease experience strongly preferred
  • Minimum of 3 years of experience in commercial, brand marketing, medical education, P2P education, and/or KOL management.
  • Experience leading advisory boards and translating HCP and KOL insights into actionable brand and commercial strategies.
  • Demonstrated success developing and executing HCP engagement and P2P education strategies within rare disease or other highly specialized markets.
  • Strong understanding of healthcare compliance requirements related to HCP engagement, advisory boards, and speaker programs.
  • Demonstrated experience engaging and building productive relationships with national and regional KOLs.
  • Experience supporting product launches and/or growth-stage brands.
  • Strong executive presence with the ability to engage senior commercial leadership, KOLs, and cross-functional stakeholders.

Benefits

  • Comprehensive medical coverage
  • Dental and vision coverage
  • Generous paid time-off
  • 401(k) retirement plan with competitive company match
  • Medical & Dependent Care Flexible Spending Account
  • Up to $150 monthly cell phone reimbursement
  • Employee Assistance Program

Salaries

Posted range

$138K/yr – $179K/yr

Taken straight from the job posting.

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Senior Manager, Peer to Peer Marketing

PharmaEssentia U.S.A. · Burlington, MA · On-site