Drive Generation W's integrated marketing and communications strategy to advance the nonprofit’s brand, program impact, and donor engagement across multichannel campaigns.

• Lead the development and execution of a comprehensive, integrated marketing and communications strategy that advances the organization’s mission, brand, and programmatic goals.
• Establish clear objectives, strategies, and detailed work plans for a wide range of marketing and communications initiatives, including CRM strategy, newsletters, annual impact report, fundraising campaigns, social media, and multi-channel marketing efforts.
• Develop and manage a dynamic, cross-platform content calendar that aligns messaging across all programs, events, and organizational priorities.
• Utilize data, research, and analytics to measure performance, generate insights, and continuously refine strategies to maximize reach, engagement, and impact.
• Partner closely with the fundraising team to design and execute innovative, results-driven campaigns that support revenue growth and donor engagement.
• Oversee the creation and execution of high-quality marketing collateral to support fundraising, brand awareness, communications, and public/corporate relations initiatives.
• Lead all media relations efforts, including proactive outreach, relationship building with press, and management of external PR agencies as needed.
• Collaborate cross-functionally with program staff and senior leadership to develop compelling content and storytelling across formats, including digital, video, social media, podcast/webcast, and print materials.
• Ensure the organization’s website remains current, engaging, and reflective of all programs, events, and brand messaging.
• Drive the strategy, growth, and engagement of social media platforms, including overseeing content development, campaign execution, and community building.

Requirements

• Bachelor’s degree required; Master’s degree preferred in journalism, public relations, marketing, or a related communications field.
• Minimum of 5+ years of progressive experience leading integrated marketing and communications strategies, ideally within a nonprofit or mission-driven organization.
• Demonstrated experience managing, mentoring, and developing staff, with the ability to lead both direct reports and external partners (e.g., contractors, agencies).
• Exceptional communication and storytelling skills, with a proven ability to engage and connect with diverse audiences across multiple platforms and communities.
• Deep experience across traditional media and digital ecosystems, including media relations, social media strategy, and content development on platforms such as X, Facebook, Instagram, TikTok, and YouTube.
• Strong proficiency in marketing and analytics tools, including WordPress, Google Analytics, Canva, Donately, CRM systems, and email marketing platforms; ability to leverage technology to drive results and efficiency.
• Proven ability to develop and execute strategic marketing initiatives in collaboration with cross-functional teams, aligning communications efforts with organizational and fundraising goals.
• Demonstrated success overseeing the end-to-end production of high-quality communications assets, including newsletters, targeted email campaigns, press materials, fundraising collateral, reports, presentations, and multimedia content.
• Strong analytical mindset with experience measuring performance, interpreting data, and translating insights into actionable recommendations to improve communications effectiveness.
• Ability to monitor and report on trends, audience engagement, and public sentiment, particularly as they relate to community impact and organizational priorities, and to provide strategic communications guidance based on those insights.

Preferred

• Master’s degree preferred in journalism, public relations, marketing, or a related communications field.
• Demonstrated creativity and strategic thinking, with a track record of developing innovative ideas and translating them into effective communications and solutions.
• Confident and collaborative leader, capable of working effectively with internal teams, senior leadership, external partners, and consultants to advance organizational goals.
• Strong organizational and project management skills, with keen attention to detail and the ability to manage multiple priorities, meet deadlines, and adapt to evolving needs in a fast-paced environment.
• Ability to thrive in a collaborative, entrepreneurial setting, balancing strategic thinking with hands-on execution.
• Self-starter who is comfortable operating with both autonomy and strategic direction, consistently delivering high-quality results.
• Excellent planning, implementation, and evaluation skills, with the ability to assess effectiveness and continuously improve outcomes.
• Demonstrated emotional intelligence, professionalism, and sound judgment in navigating complex situations and relationships.
• Genuine passion for the organization’s mission, with a commitment to advancing impact through thoughtful and effective communications.