Senior Manager, Email & Lifecycle Marketing

Boston, MA (Hybrid)

$120K/yr – $140K/yrSenior Level6+ years expFull time

Posted 9 days ago

Job Summary

Own and evolve lifecycle marketing from onboarding to retention, translating data into journey frameworks, directing day-to-day email execution, and partnering with analytics, acquisition, and Marketing Ops to automate, segment, test, and scale personalized campaigns.

Own day-to-day execution of email campaigns
Lead structured testing and automation initiatives

Job Description

Responsibilities

Partner in evolving lifecycle strategy across onboarding, nurture, conversion, and retention
Help shape a roadmap to expand lifecycle marketing beyond current triggered programs
Partner with new customer acquisition team to identify and improve lifecycle touchpoints that increase conversion, engagement, and long-term customer value
Translate customer behavior and performance data into clear journey frameworks and messaging strategies
Own day-to-day execution of email campaigns, including planning, briefing, and deployment
Manage the contact strategy and calendar to balance business needs with customer experience
Identify opportunities to shift from scheduled campaigns to automated, behavior-based messaging
Partner with Analytics and Data Science to refine segmentation and targeting
Translate strategy into clear business rules and execution requirements
Identify opportunities to evolve from static targeting to more dynamic, behavior-based personalization

Requirements

6–10 years of experience in email, CRM, or lifecycle marketing
Experience building or evolving lifecycle programs in environments that are not fully mature
Strong understanding of segmentation, triggered messaging, and performance optimization
Ability to balance strategic thinking with hands-on execution
Strong cross-functional collaborator who can influence without direct authority
Self-starter who is comfortable with ambiguity and bringing structure to evolving programs
Interest in applying AI and new tools to improve how marketing gets done
Clear communicator who can translate ideas into actionable plans

Benefits

Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays — including Juneteenth, Memorial Day, and Labor Day — and Summer Fridays. Plus extensive parental leave, with up to 12–16 weeks paid leave at 100% base salary.
Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
Your future, secured: 401(k) with company match, life insurance, and disability coverage
Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through overseas travel, and direct access to Pinnacle Leadership & Team Development
Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community

Grand Circle Corporation

We’re in the business of changing lives—starting with yours. If you want your workdays to be exciting, challenging, and rewarding, consider a career at Grand Circle Corporation (GCC).GCC is the largest U.S. provider of international vacations for Americans aged 50 and older. We’re a family of three brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel. Our small group sizes, unsurpassed value and excellence, and unique itineraries position us as the industry leader in travel and discovery.GCC works hard to provide a workplace that is stimulating, fulfilling, and meaningful for our associates—an environment where personal passion and professional potential are explored equally. Our associates are curious, compassionate, and hard-working people that strive for excellence. But we also like to have fun along the way. At GCC, we constantly challenge each other to try new things and find innovative ways of doing business. We encourage risk-taking in our associates—and we understand the value of learning from our mistakes.Global citizenship is central to our success. Through Grand Circle Foundation, we commit our time, energy, and resources to the communities in which we live and explore. There are volunteer opportunities throughout the year; in fact, more than 95% of our associates participate. Whether biking the Pan-Mass challenge to support cancer research or helping a homeless veteran move into a new apartment, our associates help change the world every day. This emphasis on maximizing each person’s potential in body, mind, and heart embodies the true spirit of GCC.We’ve been providing impactful, intercultural experiences for our travelers for decades. If you want a career that will change lives—both for our travelers and for yourself—view our open positions and submit an application today.To learn more about our company values and our history, visit www.gct.com/general/about-us.

Founded in 1978

Boston, Massachusetts, USA

2K employees (114 in marketing)

www.oattravel.com