Responsibilities

• Develop, execute, and optimize multi-channel demand generation strategies (paid media, email, ABM, SEO/SEM, events, webinars, and content syndication) to deliver qualified leads and pipeline.
• Partner with Sales and SDR leadership to ensure seamless lead handoff, lead scoring, and follow-up processes that maximize conversion.
• Build and manage account-based marketing (ABM) programs for strategic accounts, working in tight alignment with sales teams.
• Define and track key performance metrics (MQLs, meetings, and pipeline contribution), using data and insights to continuously refine campaigns.
• Own budget allocation across channels and campaigns to ensure maximum return on investment.
• Collaborate with content, creative, and product marketing teams to ensure messaging and assets are aligned to campaign goals and resonate with our target personas.
• Test new channels and tactics to uncover innovative ways of reaching and engaging our target audience.
• Provide regular reporting and insights to senior leadership on marketing performance, pipeline health, and future opportunities.

Requirements

• 7+ years of experience in B2B demand generation (ideally in SaaS, enterprise technology, or supply chain/logistics industries).
• Proven track record of building integrated demand generation programs that consistently deliver pipeline and revenue.
• Deep expertise in digital channels, including paid search, display, paid social, retargeting, and email automation.
• Experience managing ABM programs and aligning closely with enterprise sales teams.
• Hands-on experience with marketing automation and CRM systems (Marketo, HubSpot, Pardot, Salesforce, or equivalents).
• Strong analytical skills; comfortable owning reporting and using data to optimize campaigns.
• Exceptional collaboration and communication skills, with the ability to influence cross-functional stakeholders.
• A bias for action, and the ability to thrive in a fast-paced, high-growth environment.
• In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office four days weekly