Responsibilities

• Design and implement content automation strategies that align with enterprise digital transformation priorities and enable scalable, efficient content production
• Partner with marketing, communications, and digital teams to reimagine content workflows using automation, artificial intelligence, and modern content platforms
• Lead the development of automated content pipelines, including content generation, versioning, localization, and distribution processes
• Integrate generative artificial intelligence tools to accelerate content creation while ensuring brand consistency, governance, and quality standards
• Define and track performance metrics to measure the impact of automated content on engagement, speed, cost efficiency, and business outcomes
• Collaborate with product and technology teams to ensure content automation solutions align with enterprise architecture, data standards, and governance
• Enable personalization at scale by leveraging data and automation to deliver relevant, targeted content experiences across channels
• Drive adoption of content automation tools and practices through training, change management, and capability building initiatives
• Identify opportunities to optimize content operations by reducing redundancies and improving end‑to‑end content lifecycle efficiency
• Stay current on emerging technologies and industry trends to continuously evolve content automation capabilities and practices

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Information Technology, or a related field
• 5+ years of experience in content strategy, digital marketing, content operations, or digital product roles with a focus on automation and scalability
• Demonstrated experience implementing content automation solutions or managing content supply chains in a digital environment
• Strong understanding of content management systems, digital asset management platforms, and workflow automation tools
• Experience leveraging artificial intelligence, including generative AI, to enhance content creation and optimization
• Proven ability to design and improve processes that increase efficiency, reduce cost, and enhance content quality and consistency
• Strong data literacy, with the ability to define performance metrics and use analytics to inform decisions and optimize outcomes
• Experience working in agile or product‑centric environments with cross‑functional collaboration across business and technology teams
• Strong stakeholder management and communication skills, with the ability to influence and drive adoption of new ways of working
• Ability to balance innovation with governance, ensuring compliance with brand, legal, and regulatory requirements