Senior Manager, Consumer & Marketing Effectiveness Analytics

Stamford, CT (Unknown)

$176K/yr – $220K/yrSenior Level8+ years expFull time

Posted 6 days ago

Job Summary

Own the integrated marketing effectiveness program from measurement strategy to actionable business insights across analytics, experimentation, and partnerships.

Job Description

Responsibilities

Lead the development of an integrated consumer and marketing effectiveness measurement strategy
Marketing Effectiveness: Lead MMM, MTA, incrementality and other marketing effectiveness methodologies
Consumer Analytics: Integrate consumer behavioral, loyalty, panel, digital and retail data to understand drivers of consumer demand
Experimentation & Causal Analytics: Design and oversee incrementality experiments and test-and-learn programs
Translate complex analytical findings into clear business implications and recommendations
Evaluate emerging approaches in AI/ML, predictive analytics, causal inference and automated insight generation
External & Vendor Management: Lead relationships with analytics, measurement, media and data partners

Requirements

Bachelor’s degree in statistics, economics, mathematics, data science, marketing analytics, business analytics or related quantitative field
8+ years of experience in analytics, marketing effectiveness, consumer analytics, econometrics, data science or related fields
Demonstrated experience with marketing effectiveness measurement, MMM, attribution, incrementality or experimentation
Strong understanding of statistical modeling and causal inference
Experience translating complex analytics into commercial recommendations
Experience working cross-functionally with Marketing, Commercial, Finance, Insights or related organizations
Strong SQL and proficiency in Python, R or equivalent analytical programming language
Demonstrated ability to manage external analytical partners and vendors
CPG, retail, media or consumer industry experience. (preferred)
Experience with large-scale consumer, retail, media or transactional datasets.(preferred)

Preferred

Experience with large-scale consumer, retail, media or transactional datasets.(preferred)
Experience applying AI/ML to consumer or marketing analytics. (preferred)

Benefits

We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace
Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore
Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong

Philip Morris International U.S.

Philip Morris International’s U.S. businesses (PMI U.S.) are invested in America’s future. From building advanced manufacturing facilities to engaging deeply with civil society to promote progress within communities nationwide, the people of PMI U.S. are proud to be part of America’s continued growth and excellence. Via PMI’s global headquarters in Stamford, Connecticut, and other locations nationwide, we contribute leadership, jobs, investment, and innovation on U.S. soil. PMI’s U.S. affiliates employ more than 2,500 people—and we’re growing. PMI U.S. is on a mission to improve public health by providing the ~30 million legal-age Americans who still smoke with innovative, FDA-authorized alternatives that help them leave conventional cigarettes and other traditional tobacco products behind. We do so responsibly, with stringent policies in place to deter access by anyone under age 21.PMI U.S. works every day to be a good neighbor in the communities where we live, work, and conduct business. We’re committed to giving back in ways that benefit people and communities for the long term, with a focus on supporting military veterans and their families, economic empowerment, and disaster preparedness and relief. Our people are the heart of our success. We’re committed to supporting them in learning and developing new skills and ways of working. The growth of PMI U.S. employees fuels our business growth. As our business expands, it creates more opportunities for people to advance on their continuous learning journeys and in their careers. For more information about PMI U.S., please visit https://www.uspmi.com/."PMI U.S.", "We", "Our" and "Us" refer to Philip Morris International's U.S. family of businesses. References to "PMI" mean Philip Morris International Inc. and all its subsidiaries

Founded in 1985

Stamford, Connecticut, USA

562 employees (56 in marketing)

www.uspmi.com