Responsibilities

• The Senior Manager, Channel Marketing – Home Builder Channel is responsible for leading marketing strategy, customer engagement programs, demand generation initiatives, sales enablement, and commercialization efforts that drive profitable growth within the Home Builder channel.
• This role serves as the primary marketing partner to National Builder Sales, Regional Builder Sales, Product Management, Customer Experience, Operations, and Executive Leadership.
• The position develops and executes integrated channel marketing programs that strengthen builder relationships, increase specification and product adoption, support sales growth, and enhance the overall builder customer experience.
• Develop and execute the annual Home Builder Channel marketing strategy aligned with corporate growth objectives.
• Partner with Sales Leadership to identify growth opportunities across national, regional, and local builder segments.
• Create and implement programs that increase market share, product adoption, customer engagement, and revenue growth.
• Conduct market, customer, and competitor research to identify emerging builder trends and unmet needs.
• Translate business priorities into actionable marketing initiatives that drive measurable commercial results.
• Serve as a strategic advisor to builder sales teams on customer engagement, positioning, and growth opportunities.
• Develop programs that strengthen relationships with builders, developers, purchasing teams, architects, and design centers.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 15+ years of progressive experience in channel marketing, builder marketing, trade marketing, sales enablement, or strategic marketing leadership.
• Experience within building products, construction materials, home improvement, residential construction, or related industries. Experience with millwork products strongly preferred.
• Demonstrated understanding of the home builder ecosystem, including national, regional, and local builder business models.
• Proven success developing and executing programs that drive sales growth and customer engagement.
• Strong understanding of:
• Channel marketing
• Product commercialization
• Sales enablement
• Customer experience

Preferred

• MBA or advanced marketing degree
• Strong analytical skills with data-driven decision making
• Experience with digital and field marketing across multiple channels

Benefits

• Investing in People is one of our Core Values, we strive to attract & retain great people! As such, JELD-WEN offers competitive compensation & benefits packages. As a global organization, specific benefits may vary, however typically including medical & dental, generous leave policies, retirement program, etc.
• JELD-WEN is an equal employment opportunity employer and does not tolerate discrimination, harassment, and/or retaliation based on individuals’ physical traits, beliefs, and/or other characteristics that are protected under applicable laws.