Responsibilities

• Lead strategy and execution of integrated communications campaigns that advance McDonald’s reputation priorities, including employee wellbeing, food quality, and value/affordability.
• Lead cross-functional team of peers across marketing, people, operations, etc. to achieve collective reputation goals.
• Lead major external campaign elements and activations that are credible, culture-driving, buzz-worthy and uniquely McDonald’s.
• Manage agency partners, driving collaboration, prioritization and insights-driven, bold creative ideas.
• Manage and develop one direct report, coaching them through campaign execution and helping them advance their professional development goals.
• Represent Brand Communications at key leadership meetings and system convenings, including close partnership with McDonald’s Owner/Operators
• Oversee a multi-million dollar budget, strategically allocating internal and external resources and leading the scoping and agency review process in close collaboration with procurement
• Partner closely with agencies and Insights team to manage and measure key metrics to ensure strategies are moving the needle.
• Domestic travel required 1–2 times per quarter

Requirements

• 8+ years of relevant communications experience in-house or at an agency, including external stakeholder engagement, earned media and influencer relations.
• Keen ability to develop insight-led ideas that earn media coverage and capture consumer attention
• Strong understanding of diverse cultural audiences and leveraging key cultural insights to drive communications strategies.
• Proven track record of leading cross-functional teams and agency partners to deliver high-impact work
• Agile and resilient to drive outcomes and operate in the gray.
• Natural storyteller with excellent written and oral communications skills, including an ability to convey complex issues in a clear and concise manner to a variety of audiences.
• Self-starter with strong sense of initiative, focused on results; ability to manage multiple, simultaneous projects and, at times, within ambiguous and undefined circumstances.
• Strong advisory skills with the ability to provide credible counsel to senior leaders
• Thrives in fast-paced settings; collaborative, flexible, and committed to meeting deadlines
• Bachelor’s degree from an accredited college or university

Benefits

• health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.
• Bonus eligible: YES
• Long term Incentive eligible: YES