Responsibilities

• Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
• Own the full acquisition unit economics model for new products from blended CPA and payback period to contribution margin and make scaling/pullback calls accordingly
• Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
• Set creative strategy and testing hypotheses based on performance data and customer insight, briefing internal/agency creative partners and making the final call on what scales
• Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
• Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
• Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
• Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
• Report key performance insights and make actionable recommendations that improve performance

Requirements

• 6+ years owning paid acquisition for a DTC, subscription, or consumer product business
• Experience scaling a new product or business line from early traction to efficient scale (0-1 to 1-10), including navigating inventory, seasonality, or subscription dynamics
• Comfort partnering cross-functionally with Product, Finance, and GM-level stakeholders on P&L tradeoffs, not just channel performance
• Experience with briefing creative teams and presenting creative performance data
• Track record of scaling budgets while maintaining profitability and efficiency targets
• Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
• Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality

Benefits

• Competitive Salary + Equity Package
• 401K matching
• Wellness, learning, and home-office budgets
• Health, Dental & Vision Medical Plans
• Tremendous autonomy to set the direction of your work
• Unlimited PTO
• Company holidays on the first Friday of every month (Excluding November, December, and January)