SENIOR DIRECTOR, SOCIAL ANALYTICS

Needham, MA (Hybrid)

$191K/yr – $293K/yrSenior Level10+ years expFull time

Posted 1 day ago

Job Summary

Own and scale a global social analytics function led by four regional managers, driving AI-powered insights and strategic partnerships across Brand, Creative, IMC, and Marketing.

  • Oversee global listening, measurement across paid, organic, influencer, and earned, and executive storytelling.
  • Build the operating model and team to scale insights.

Job Description

Responsibilities

  • Global Leadership & Team Management: Directly manage four regional Managers, setting global measurement frameworks, standards, and priorities, while ensuring consistency and shared best practices across regions.
  • Build & Scale the Function: Own both the immediate analytical work and the longer-term vision — doing the work and building the team and operating model simultaneously.
  • AI-Powered Analytics Vision: Champion and direct the team's shift toward AI-powered, agent-driven insight generation — moving away from manual reporting toward faster, more scalable ways of surfacing what matters.
  • Stakeholder Leadership: Serve as the senior analytical partner to social strategy and its stakeholders — regional social and marketing leaders, creative, brand, and senior executives.
  • Social Analytics Expertise: Lead performance measurement across organic, influencer, paid, and earned channels — from content engagement and community growth to campaign ROI and long-term brand impact.
  • Listening & Signal Detection: Oversee global social listening and intelligence to identify emerging trends, sentiment shifts, competitor activity, and viral moments — surfacing risks and opportunities early.
  • Executive Influence: Deliver compelling, concise insight narratives to senior leadership that directly shape global investment and brand strategy.
  • Cross-Functional Partnership: Collaborate with Brand, Creative, IMC, Media, Product, and Regional Marketing to drive social-first strategy.

Requirements

  • Bachelor's or Master's degree in Marketing, Analytics, Statistics, Economics, or a related field.
  • 10+ years of experience in analytics with a significant focus on social media analytics, including direct people-leadership experience managing managers across a distributed, regional team.
  • Demonstrated ability to operate as both a hands-on practitioner and a strategic leader.
  • Deep expertise measuring global social media performance across paid, organic, influencer, and earned ecosystems.
  • Experience applying advanced data visualization, statistical modeling, and forecasting techniques.
  • A genuine curiosity for AI-powered and agentic workflows, with a track record of using them to scale insight generation beyond what manual analysis could deliver.
  • Strong knowledge of platform analytics (Meta, TikTok, YouTube, etc.) and social listening tools.
  • Experience building and leading global analytics teams in consumer-driven industries (CPG, retail, lifestyle).
  • Exceptional communication, storytelling, and executive presence.

Benefits

  • The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
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SharkNinja France

Pour Shark Ninja l'objectif principal est d'avoir un impact positif sur nos clients du monde entier dans leur expérience quotidienne.Nous mettons tout en œuvre afin de pouvoir fournir à nos consommateurs des produits 5 étoiles qui faciliteront leur vie de tous les jours.La passion et l'innovation sont les 2 principes fondamentaux qui nous animent.Pour participer au succès de cette entreprise nous recherchons des personnes exceptionnelles qui seront les artisans de nos futurs grands projets.Le travail d'équipe est un concept essentiel chez SharkNinja et nous mettons tout en œuvre afin que chaque individu tire le meilleur de lui-même, repousse ses limites, soit créatif et pense à l'impensable.Avec la croissance explosive que nous connaissons, nous recherchons des personnes ultra motivées pour nous accompagner dans ce passionnant voyage.Voire grand, agir rapidement et faire rayonner notre entreprise, êtes-vous prêt à relever le défi ?

6 employees (2 in marketing)

Salaries

Posted range

$191K/yr – $293K/yr

Taken straight from the job posting.

See all SharkNinja France salaries

Marketing Team

Marketing Team Size
2 (33% of company)
Marketing Roles Posted (Last 30 Days)
13

Traffic Signals

Monthly Visitors
5.2M
Monthly Google Ads Budget
$113.8K
Traffic Source Mix
Search
28.8%
Direct
58.1%
Referral
5.6%
Social
6.2%
Paid
1.2%

Headcount Trend

Current headcount: ~7
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SENIOR DIRECTOR, SOCIAL ANALYTICS

SharkNinja France · Needham, MA · Hybrid