Responsibilities

• Sharpen how Blend describes itself in market, including category positioning, differentiation against the firms we compete with, and the through-line that connects our thought leadership
• Own the messaging architecture that campaigns, events, sales enablement, executive communications, and partner materials all draw from
• Establish the editorial standards and governance that keep the story consistent across regions, functions, and channels, and define what good looks like so the standard survives without you in the room
• Serve as the editorial check on the work that carries the most reputational weight: press releases, analyst responses, executive bylines, and launch narratives
• Ability to define success metrics, track and develop reporting that supports decisions made in this area and their expected or actual impact to the business.
• Own how the business storyline lands publicly — earned media, thought leadership, and executive visibility that put Blend's leaders in the conversations that shape our market
• Guide the analyst relations approach alongside the Head of Global Marketing and the senior leadership team: which evaluations we pursue, what we say in them, and how we build durable standing with the firms that define our category
• Turn client outcomes into credible, well-sourced proof that carries weight with buyers, analysts, and media
• Partner with the Head of Global Marketing on the annual and quarterly plan, translating company growth priorities into sequenced, resourced marketing work
• Own the measurement framework for your areas: what we are accountable for, how it is tracked, and how it gets reported to the executive team and the board

Requirements

• A track record of owning a significant piece of a marketing organization and being accountable for its results. We will want to hear what you were measured on, what you decided, and what happened
• Depth in brand, corporate communications, or integrated marketing, with earned media experience and enough analyst relations exposure to hold your own with the firms in our category
• Genuine editorial judgment. You can tell strong writing from filler, you can fix it yourself, and you can teach others to see the difference
• Scope that has spanned multiple marketing disciplines, and comfort operating outside your deepest area of expertise
• Fluency in the technology industry and how technical narratives can show up in market with accuracy, credibility and differentiation
• Comfort in professional services, or a clear pattern of learning a new industry fast and earning credibility in it quickly
• Experience managing marketers and hiring senior people
• Executive presence with a CEO and senior leadership team, and the judgment to know when to decide and when to escalate
• The temperament for a role that will change. Much of this work is bringing structure to things that do not have it yet, and the priorities will move as the business grows
• Marketing leaders from professional services, B2B technology, SaaS, or the data and AI space are all plausible fits. What matters is the capability, not the pedigree.

Preferred

• Experience within service-based business, technology industry and the partner-ecosystem; especially how service partners work with technology hyper scalers
• Having built or scaled a marketing function through a growth or transaction cycle
• Practical, hands-on use of AI in your own marketing work rather than a theoretical interest in it
• Experience marketing across LATAM or EMEA, or working across languages and regional buying cultures
• Experience with a rebrand, repositioning, or category-definition effort
• Established relationships with Forrester, Gartner, Everest Group, or similar

Benefits

• BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.