Lead B2B marketing at scale, aligning strategy with sales and driving revenue through ABM, field programs, and growth initiatives.

Responsibilities

• Develop and implement comprehensive B2B marketing strategies that align with the company's business objectives and drive revenue growth.
• Collaborate closely with the sales, customer success, and channel partner teams to ensure marketing strategies support retention and growth goals, including the development of joint initiatives and integrated campaigns.
• Oversee field marketing efforts to ensure regional strategies are effectively executed and tailored to local markets and target segments.
• Lead the development and execution of ABM/ABX touchpoint strategies to target high-value accounts and segments, driving relevant marketing efforts that result in increased engagement and conversions to expand buying committees within existing accounts and identify net new logo opportunities.
• Define, implement, and optimize global strategy for company website(s) aligned with target segments, customer engagement, product, GTM, and growth goals.
• Develop and maintain effective email marketing strategies that support customer engagement and growth goals.
• Identify, implement, and manage marketing technologies that enhance campaign effectiveness, lead generation, and customer engagement, leveraging AI effectively to improve efficiency.
• Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Establish KPIs and metrics to measure the effectiveness of marketing initiatives, build a performance-driven team culture, and provide regular reporting and analytics to the executive team.

Requirements

• Minimum of 10 years in B2B marketing, with at least 5 years in a leadership role within a SaaS or technology company of similar size.
• Proven ability to develop and execute comprehensive marketing strategies that drive business growth.
• Demonstrated experience in aligning marketing initiatives with sales objectives to achieve company goals.
• Proven ability to be a change agent, influencing sales and other stakeholders to adopt modern marketing strategies and practices.
• Strong background in developing and executing successful Account-Based Marketing / Experience (ABM/ABX) strategies.
• Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to diverse audiences and build strong working relationships with key stakeholders.
• Demonstrated leadership and team-building abilities, with a focus on mentoring and developing talent.
• Strong analytical capabilities to assess campaign performance and make data-driven decisions.
• Familiarity with marketing automation tools and CRMS, specifically Salesforce.com, 6sense, and Marketo
• Ability to work remotely with occasional travel.

Preferred

• Experience leveraging AI effectively to improve efficiency