Responsibilities

• DTC Growth Strategy & P&L — revenue, CAC, contribution margin, and the investment case for team and budget across both brands
• Paid Acquisition — hands-on management of paid social and paid search (Meta, Google, TikTok); channel mix and spend efficiency
• Performance Creative — briefing and testing creative at volume; building a repeatable testing cadence with in-house and agency partners
• Email, Retention & Lifecycle — full lifecycle marketing via Klaviyo (or equivalent) for both brands
• SEO & Organic Acquisition — content strategy that builds owned traffic alongside paid
• Influencer & Affiliate Programs — scaling existing partnerships across athlete/wellness and parent/family communities
• Measurement & Reporting — incrementality testing, MER, LTV:CAC, and board-level reporting
• Site & Conversion — CRO, merchandising, and checkout optimization across two Shopify Plus storefronts
• Yourigami Launch — full go-to-market: positioning, channels, creative, and unit economics validation

Requirements

• 7–10+ years of progressive DTC/digital marketing experience, including 3–5+ years of direct channel ownership
• Hands-on experience running paid social and paid search accounts yourself — not just managing an agency
• Fluency in acquisition economics beyond ROAS (CAC, MER, LTV:CAC, payback period, incrementality)
• Direct P&L ownership — personally accountable for revenue and margin
• Experience building a DTC brand or channel from early stage to scale
• Hands-on Klaviyo (or equivalent) lifecycle marketing experience
• Shopify Plus site/CRO ownership
• New brand launch experience from zero
• Comfortable operating without a team — building one through results

Preferred

• Premium or considered-purchase brand experience
• High-AOV, low-repeat category experience (mattresses, furniture, home, children's products)
• Multi-brand portfolio management
• PE-backed environment experience
• Bachelor's degree in Marketing, Business, or related field; MBA a plus

Benefits

• Medical, dental, and vision insurance
• Basic and optional life insurance
• Short‑ and long‑term disability coverage
• 401(k) plan with company match
• Tuition assistance
• Flexible spending accounts