Responsibilities

• Own strategy, budget, and performance for Paid Search, including bid strategy, account structure, and platform optimization
• Direct strategy and set performance standards for PPL, Paid Social, and Programmatic, executed by direct reports
• Set QA standards and escalation paths for core campaign set-ups; delegating hands-on execution to your team
• Own in-depth reporting for campaign success across all owned channels and communicate wins/optimization opportunities to senior leaders
• Manage the collective digital marketing budget and allocate resources across channels and team members to hit business goals
• Manage and develop a team of marketers, providing coaching, feedback, and career growth support
• Partner with the Director, Demand Generation to establish program KPIs and performance metrics
• Analyze market trends, customer insights, and competitive landscape to identify growth opportunities
• Manage relationships with external partners, agencies, and vendors
• Collaborate with senior leadership to align digital marketing strategy with broader organizational strategies

Requirements

• 6+ years of digital marketing experience with deep hands-on expertise in Paid Search (Google Ads, Microsoft Ads), including management of high-budget campaigns, bid strategy and automation, and keyword and account structure at scale.
• Working strategic knowledge of PPL, Programmatic, video, and paid social sufficient to set strategy and QA outcomes
• 2+ years managing individual contributors with demonstrated ability to set channel strategy while delegating execution
• Proven track record translating channel performance into strategic recommendations for senior stakeholders
• Experience with marketing platforms like Google Analytics, SA360, Salesforce, Tableau, Marketo, etc.
• Excellent project management and relationship management skills; ability to delegate execution while retaining accountability for outcomes
• Familiarity with 1st party targeting, audience segmentation, and floodlight/campaign/creat ive tracking implementation
• Experience in either healthcare, technology, or both is preferred, but not required

Benefits

• United States: In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for a great workout, or TelusEmployee Assistance Program to find mental health resources, along with other resources for everyday occurrences.
• Costa Rica: To assist with all of life’s needs, Tebra also offers a wellness and childcare subsidy and a University/Education discount! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for access to health and fitness apps, or Telus Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.