Responsibilities

• Own the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting
• Manage channel performance and economics, tracking conversion, cost per lead, cost per opportunity, and ROI to continuously improve how we allocate budget
• Execute direct mail and email campaigns while managing performance marketing partners across Google, LinkedIn, and retargeting
• Optimize landing pages, forms, copy, and other lead generation surfaces through continuous testing in partnership with our content and creative teams
• Own lifecycle, nurture, and lead generation email strategy, including segmentation, messaging, automation, and the handoff of qualified leads to Sales
• Test new acquisition channels and tactics, quickly identifying which experiments have enough signal to scale and which should be killed

Requirements

• 1–3+ years in demand generation, growth marketing, performance marketing, or a related role, ideally in B2B SaaS with direct ownership of pipeline or lead targets
• Revenue-minded and analytical, focused on generating qualified pipeline and improving channel economics rather than optimizing for vanity metrics
• Hands-on operator who can move between campaign strategy and execution, from allocating budget to writing an email or improving a landing page
• Experienced with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing, either directly or through managing external partners
• Highly organized and systems-oriented, able to orchestrate multiple channels, campaigns, and partners while using automation and AI to increase leverage
• Customer-obsessed and curious, with an instinct for understanding what motivates buyers and translating those insights into better-performing campaigns
• Fast-moving and experimental, comfortable testing new channels, learning from the data, and quickly scaling what works
• Strong alignment with our Core Values.

Benefits

• Medical, dental, and vision insurance.
• 401(k) program.
• Flexible PTO.