Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes
• Support development and execution of measurement frameworks, learning agendas, and testing strategies
• Partner with media teams to identify in-flight optimization opportunities
• Deep dive into media & web analytics platforms to diagnose performance as needed
• Develop dashboards and reports that are intuitive and decision-focused
• Support reporting automation and data architecture
• Ensure data accuracy, consistency, and quality across outputs
• Contribute to presentations with insight-driven storytelling

Requirements

• 3–5+ years of experience in media, digital or marketing analytics
• Strong understanding of paid media metrics and performance drivers
• Experience translating data into insights and actionable recommendations
• Familiarity with measurement frameworks and performance analysis approaches
• Some proficiency in web analytics and visualization tools (e.g., Adobe Analytics, GA4)
• Experience with data visualization platforms (Looker, Tableau, PowerBI)
• Strong proficiency in SQL and cloud databases (BigQuery preferred)
• Strong attention to detail and ability to deliver accurate, high-quality outputs
• Effective communication skills with ability to present insights clearly and concisely

Benefits

• The best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances