Senior Copywriter (CPG)
New York City, NY (Hybrid)
Posted 1 day ago
Job Summary
Own and drive interactive campaigns from concept to execution, shaping voice across site copy, emails, and ads, while leading multiple projects and partnering with art directors to deliver cross-platform ideas.
- Own conception and writing for online advertising, social, and email.
- Collaborate with creative teams to ensure timely delivery of multi-channel campaigns.
Job Description
Responsibilities
- Innovate | Create interactive concepts and campaigns. Develop keen concepts that exceed client objectives and expectations while engaging others.
- Translate | Capture brand voice in interactive marketing materials including site copy, emails and banner ads. Be the voice for your team.
- Craft | Manage several projects/campaigns at a time. Oversee conception and writing all forms of online advertising, social marketing, and email.
- Collaborate | Partner with the art directors for the timely development and execution of campaigns and projects, including the conception and execution of final deliverables.
- Concept | Concept big ideas and innovative tactics that can span a range of platforms, including digital, mobile, social, CRM and broadcast.
Requirements
- Minimum of 5 years' experience in an agency setting
- A portfolio that demonstrates strong conceptual thinking, a sharp voice and versatility
- Solid experience with writing and presentation tools
- Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
- Strong communication and presentation skills.
- Patience and readiness to address feedback from creatives, strategists, account leads and client-side stakeholders at many stages of content development.
- A strong work ethic
Preferred
- CPG experience a plus
Benefits
- Passionate, driven people | We champion a culture of people that do extraordinary work.
- Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
- Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
- Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
Salaries
Posted range
$60K/yr – $140K/yr
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