Senior Brand Manager, Women's Health

Morristown, NJ (Hybrid)

Salary Not AvailableSenior Level7+ years exp

Posted 10 days ago

Job Description

Responsibilities

  • U.S. Business Leadership and P&L Management: Manage the U.S. Women’s Health P&L, including revenue, gross margin, A&P investment, trade spend inputs, and overall brand contribution.
  • Lead business analytics, performance reporting, consumption forecasting and diagnosis of brand, category, customer, channel, media, and competitive trends.
  • Translate data into actionable recommendations that improve business performance, optimize resource allocation, and support sales and marketing decision-making.
  • Partner with Finance, Sales, Customer Strategy, Insights, Demand Planning, Supply Chain, and Commercial leadership to deliver monthly, quarterly, and annual business objectives.
  • Represent the U.S. business in demand reviews, forecast discussions, inventory planning, performance updates, and budget management.
  • 2. U.S. Brand Strategy, Annual Planning, and Portfolio Advancement: Develop U.S. brand plans that define growth strategy, consumer and customer priorities, investment plans, KPIs, and executional roadmaps.
  • Advance both branded and store brand portfolios by identifying growth opportunities, portfolio gaps, pricing and promotion opportunities, and commercialization priorities.
  • Maintain clear brand architecture, positioning, claims strategy, content priorities, and consistent visual and verbal identity across the Women’s Health portfolio.
  • Integrated Marketing, Media, Trade, and Commercial Execution: Lead execution of integrated marketing plans, including media, digital, social, HCP, shopper, retail, customer, sampling, and promotional activation.
  • Partner with Customer Strategy, Sales, and Trade teams to develop customer-ready materials, sales communications, trade plans, and customer meeting support.

Requirements

  • Bachelor’s degree in Business, Marketing, or a related field required; MBA or master’s degree preferred.
  • 7+ years of progressive brand management, consumer marketing, digital marketing, shopper marketing, retail marketing, or commercial experience; CPG, OTC, consumer healthcare, or regulated category experience preferred.
  • Demonstrated experience owning or heavily influencing P&L management, business analytics & forecasting, brand planning, media planning, trade activation, and cross-functional commercial execution.
  • Strong analytical acumen with the ability to interpret syndicated data, financials, market trends, consumer insights, and campaign performance to make confident recommendations.
  • Proven ability to develop brand strategies, lead integrated marketing plans, manage A&P budgets, and evaluate performance against business objectives.
  • Experience advancing portfolio growth, including innovation, renovation, commercialization, pricing, promotion, and customer sell-in support.
  • Excellent verbal and written communication skills, executive presence, and ability to influence cross-functional partners and external agencies without direct authority.
  • Comfort with ambiguity, organizational pivots, and fast-moving business needs; strong project management, attention to detail, and commitment to deadlines.
  • Up to 15% travel may be required. Role may be based in Grand Rapids, MI or Morristown, NJ with a hybrid working schedule.

Preferred

  • MBA or master’s degree preferred.
  • Digital marketing, media, social, eCommerce, HCP, and performance reporting experience strongly preferred.

Benefits

  • We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
  • Find out more about Total Rewards at Perrigo.
  • Hybrid Working Approach
  • We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
  • We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

Marketing Team

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Senior Brand Manager, Women's Health

Perrigo · Morristown, NJ · Hybrid