Responsibilities

• The Senior Brand Manager drives strategic growth and long-term equity for the Boost Mobile brand by translating deep consumer insights into high-performance, full-funnel marketing campaigns.
• This business owner solves critical growth challenges by navigating a highly competitive, rapidly shifting telecommunications market.
• By orchestrating seamless cross-functional alignment across multiple creative departments, sales channels, and financial operations, the role ensures sustained commercial health and clear brand differentiation.
• What Success Looks Like (Objectives):
• Lead the end-to-end execution of national, integrated brand campaigns from creative brief through launch to reinforce the core brand identity
• Manage the brand P&L health, driving customer acquisition and lifetime value (LTV) through classic CPG-style budget discipline and ROI analysis
• Synthesize complex consumer data and competitive intelligence to execute the "Where to Play / How to Win" strategic framework
• Orchestrate seamless cross-functional collaboration across Marketing, Sales, Product, Supply Chain, and Finance to streamline key annual initiatives
• Deploy generative AI tools to accelerate market research, optimize campaign performance data, and scale creative brainstorming processes
• Champion equity-driving initiatives that build long-term brand value and deep consumer relationships, separate from short-term promotions

Requirements

• Minimum Education: Bachelor’s Degree in Marketing, Business, or a related field
• Masters degree or MBA preferred
• Minimum Experience: 6+ years of brand management experience
• Required Technical Skills:
• Integrated, national campaign development and production lifecycle management
• CPG-level financial management, P&L stewardship, and ROI forecasting
• Proven capability to lead and mentor junior managers while influencing senior executives in a matrixed environment
• Direct leadership of creative agencies and cross-functional teams in a matrixed environment

Preferred

• Masters degree or MBA preferred

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .