Senior Brand Designer

San Francisco, CA (On-site)

$150K/yr – $180K/yrSenior Level4+ years expFull time

Posted 12 days ago

Job Summary

Lead and evolve the brand identity and design system across all touchpoints, guide campaigns from concept to finished assets, and build scalable templates while coordinating external specialists.

  • Build and maintain brand systems that empower teams.
  • Create editorial and long-form layouts with strong typography.
  • Manage external partners for illustration, motion, and photography.

Job Description

Responsibilities

  • Own and evolve the brand identity and standards, including visual language, typography, color, illustration and motion, ensuring it scales gracefully across every touchpoint
  • Create guidelines that let non-designers on the team produce decent work on their own
  • Develop campaign concepts, from the initial idea through to the finished assets
  • Craft flagship reports, whitepapers, and long-form editorial where hierarchy and typography carry the weight
  • Oversee marketing site design across new pages, campaigns, and refreshes
  • Finding and directing outside specialists (illustration, motion, photo, print) when a project calls for it
  • Build scalable design systems and templates that can be executed quickly without sacrificing brand quality

Requirements

  • Strong portfolio that demonstrates depth, taste, and impact. What you’ve built has driven products, teams, and entire companies forward.
  • Range. Fast-turn social assets and a launch campaign should both be within reach, at the same level of care.
  • AI-Forward. You’ll have an unlimited token budget to leverage the latest tools, but your work still needs to be distinctly human.
  • Autonomy and ability to navigate ambiguity. You can take a vague ask and quickly ship high quality work without checking in ad nauseam.
  • Comfort with editorial and long-form layout . A meaningful share of our work lives there.
  • Expert in brand systems. You can build frameworks that empower diverse teams to produce consistent work at scale.
  • Roughly 4 - 6 years of brand design experience, with a balanced track record of tactical and strategic work.
  • We care more about what you've made than where you made it.

Preferred

  • Possible shapes :
  • You’ve worked as the main brand designer at a smaller company, or the second or third designer on a larger team with a high craft bar.
  • Agency experience is a plus, and we’re also open to hiring direct from agency.
  • Bonus points for experience in VC-backed CPG and/or Consumer Tech.
  • We care more about what you've made than where you made it.
Tolan logo

Tolan

https://www.tolans.com/

Founded in 2023
San Francisco, California, USA
47 employees (16 in marketing)

Salaries

Posted range

$150K/yr – $180K/yr

Taken straight from the job posting.

See all Tolan salaries

Marketing Team

Marketing Team Size
8 (17% of company)
Median Tenure
0.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$30M
Last Raise
$20M
Series A

Funding History

  • Jul 2025
    Series A • $20M
  • Feb 2025
    Seed • $10M

Traffic Signals

Monthly Visitors
60.6K
Traffic Source Mix
Search
34.6%
Direct
34.9%
Referral
5.6%
Social
18.8%
Paid
0.2%

Headcount Trend

Current headcount: ~47

Recent News

Tolan logo

Senior Brand Designer

Tolan · San Francisco, CA · On-site