Responsibilities

• Forecast in-platform and create media plans based on campaign objectives, benchmarks and historical performance in a timely manner.
• Build, launch, and manage paid social campaigns across platforms like Meta, TikTok, Snapchat, Reddit, LinkedIn & Pinterest. Meta, TikTok & Snapchat preferred.
• Monitor campaign pacing and performance; identify optimization opportunities and flag delivery issues.
• Set up tracking (pixels, UTM parameters, etc.) and QA assets and campaign builds to ensure flawless execution.
• Maintain platform fluency — stay up to date on features, betas, and best practices through self-guided learning and partner education sessions.
• Maintain accurate budgets and spend forecasts; actualize spend and reconcile invoices in internal systems (e.g., Prisma, Salesforce).
• Work with APEX leads to ensure billing processes run smoothly for assigned campaigns.
• Log and track all campaign details in Salesforce and internal systems.
• Partner closely with Social Supervisors and Managers to support strategic planning and reporting.
• Assist in pulling data, crafting insights, and building performance recaps.