Responsibilities

• Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.)
• Execute annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.
• Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.
• Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
• Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
• Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
• Identify and develop relevant consumer and/or shopper insights.
• Collaborate across categories, to identify and proactively drive efficient brand building.
• Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field
• 3+ years of experience in brand management or consumer marketing.
• Previous marketing full-time or internship experience at a CPG organization.
• Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI), including the ability to analyze trends, synthesize insights, and translate data into actionable business recommendations.
• Proven ability to influence and deliver compelling communication across stakeholder groups.
• Familiarity with brand development planning, innovation, and strategy processes.
• Demonstrated positive energy and credibility when representing the brand internally and externally.
• Experience working cross‑functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning.

Preferred

• MBA preferred.
• Prior ownership of ongoing consumption, market performance, and scorecard reporting.
• Working knowledge of P&L management and key financial levers.