Responsibilities

• Partner with clients to map business goals to advanced activation strategies across Meta, TikTok, and YouTube, while leveraging Amazon DSP to capture high-intent audiences.
• Lead the end-to-end execution of complex campaigns, ensuring seamless integration between social storytelling and programmatic precision.
• Go beyond basic metrics to analyze the "so what." Use data to uncover deep consumer insights, optimize for long-term value (LTV), and refine attribution models.
• Develop and execute robust A/B testing frameworks (creative, audience, and bidding) to constantly push the boundaries of what’s possible on emerging platforms like TikTok.
• Act as a strategic consultant for your clients, translating technical platform updates into actionable business opportunities during weekly, monthly, and annual strategy reviews.
• Collaborate with internal teams to ensure Social and Amazon DSP efforts are harmonized, maximizing reach and minimizing frequency fatigue

Requirements

• 1–3+ years of full-time experience in digital media optimization. Deep hands-on experience in Meta Ads Manager and TikTok Ads Manager is required.
• Strong understanding of YouTube/Google Ads and the nuances of video-first activation.
• Experience with Amazon DSP (or similar sophisticated DSPs) to drive full-funnel activation and retail media integration.
• Proven ability to move beyond execution into "Activation Strategy"—understanding how creative, data, and platform algorithms work together.
• Advanced analytical skills with the ability to turn complex Excel or BI tool data into compelling slide decks and strategic narratives.
• A self-starter attitude with the ability to manage complex workloads in a fast-paced, collaborative environment

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave