Senior Ad Operations Specialist - Programmatic Buying

Sarasota, FL (On-site)

$42K/yr – $55K/yrSenior Level3+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end digital ad campaigns across programmatic, social, and search while leading setup, QA, and optimization; collaborate with Sales, Client Success, and Product to ensure client success and drive continuous improvement.

  • Lead campaign setup, QA, and optimization across channels
  • Coordinate with cross-functional teams to ensure flawless execution

Job Description

Responsibilities

  • Own end-to-end setup, management, and optimization of digital ad campaigns across programmatic, social, and search platforms.
  • Troubleshoot campaign delivery issues, pacing discrepancies, and pixel or tracking errors with minimal oversight.
  • Partner with cross-functional teams—including Sales, Client Success, and Product—to ensure flawless campaign execution and client satisfaction.
  • Analyze campaign data to identify trends, provide insights, and make optimization recommendations.
  • Conduct thorough QA on campaign builds to ensure accuracy and compliance with specs.
  • Support onboarding and peer training of junior team members, sharing best practices and process improvements.
  • Identify workflow inefficiencies and propose solutions to improve operational speed and accuracy.
  • Maintain accurate documentation of campaign processes, policies, and client requirements.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3–5 years of hands-on experience in digital ad operations, media buying, or campaign management.
  • Proficient in ad serving platforms, DSPs, and tracking systems (experience with multiple platforms preferred).
  • Strong analytical and problem-solving skills; comfortable navigating data to drive decisions.
  • Exceptional attention to detail, accuracy, and organizational discipline.
  • Strong written and verbal communication skills; able to work effectively with internal teams and external partners.
  • Self-starter who thrives in a fast-paced environment and takes ownership of results.
  • Passionately about advertising technology and continuous learning in an evolving ecosystem.
Madhive logo

Madhive

3.9 Glassdoor

Madhive is the leading independent and fully customizable ad platform built to help local media professionals reach their audiences by enabling more efficient and impactful CTV buys. As the trusted partner serving Fox, Scripps, and TV’s largest broadcasters, Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve. Madhive’s platform provides the unique ability to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes. Powering campaigns for over 30,000 small and medium businesses per day, Madhive is driving the evolution of local media. To learn more, visit Madhive.com.

Founded in 2016
New York, New York, USA
461 employees (77 in marketing)
57% recommend to a friend

Salaries

Posted range

$42K/yr – $55K/yr

Taken straight from the job posting.

See all Madhive salaries

Marketing Team

Marketing Team Size
42 (9% of company)
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$300M
Last Raise
$300M
Private Equity, 3 years ago

Funding History

  • Jun 2023
    Private Equity • $300M
  • Jan 2019
    Series Unknown
  • Dec 2017
    Seed

Traffic Signals

Monthly Visitors
15.8K
Traffic Source Mix
Search
39.7%
Direct
42.5%
Referral
13.9%
Social
2.4%
Paid
1.2%

Headcount Trend

Current headcount: ~465

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