Responsibilities

• Collaborate with managers to develop, present, and execute earned media strategies that advance client objectives and deliver measurable results.
• Bring proactive media thinking and counsel to client programs, leveraging trends, cultural moments, and the evolving news cycle to identify timely opportunities and story angles.
• Build and maintain strong relationships with journalists across consumer, lifestyle, multicultural, travel, food & beverage, while continually developing relationships with emerging voices and platforms including podcasts and Substacks.
• Draft and refine high-quality client and media materials, including messaging, pitches, Q&As, briefing materials, media plans, and recaps.
• Support and help lead media monitoring and coverage flagging, identifying relevant developments, and emerging narratives and providing appropriate context and recommendations to clients and internal teams.
• Manage the workflow of AAEs and interns, providing clear direction, thoughtful counsel and feedback, and serving as a line of review for client deliverables.
• Develop strong, trusted client relationships by being responsive, proactive, and solutions-oriented, anticipating needs and helping move workstreams forward.
• Staff media events/engagements and client activations, including occasional travel as needed.

Requirements

• 3–5 years of public relations or communications experience, ideally supporting consumer brands and integrated consumer-facing campaigns.
• Strong knowledge of the consumer media landscape, including lifestyle and entertainment media; experience with personal finance, travel, dining and hospitality media is a plus.
• Demonstrated passion for media relations and relationship-building, with the ability to develop credible, lasting relationships with both media and clients.
• Curiosity about and fluency in the evolving media landscape, including emerging journalists, newsletters, podcasts, Substacks, and other new platforms and formats.
• Excellent writing, editing, verbal communication and presentation skills, with the ability to communicate clearly and persuasively across media and client-facing materials.
• Highly organized with exceptional attention to detail and the ability to effectively manage multiple priorities, deadlines and workstreams in a fast-paced environment.
• Strong judgment and a solutions-oriented mindset, with the ability to anticipate challenges, develop recommendations, take initiative, and know when to escalate or seek guidance.
• A relentless commitment to high-quality work, with a strong sense of ownership, accountability, and follow-through.
• Ability and willingness to travel occasionally as client and business needs require.