Responsibilities

• SEM
• Manage SEM campaigns to maintain practical experience and direct knowledge of all platform workings
• Develop keyword lists and ad copy for search campaigns
• Create and manage new paid search campaigns in Google Ads and/or Bing Ads
• QA campaigns before launching
• Make campaign and keyword optimization changes under the direction of Search Marketing Manager
• Create campaign reports
• Budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved
• Keyword Research
• Competitive Analysis

Requirements

• Bachelor's degree in Marketing, Communications, Business or related field
• 3-5 years building and managing paid search accounts on Google and Bing
• 2+ years of experience managing a team is preferred
• Google Ads Certified
• Well versed of HTML and CSS
• Some programming background is preferred
• Experience with agile product management
• Expertise in Google Analytics or other third-party analytics and optimization tools
• Strong Excel skills
• Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail

Preferred

• 3-4 years of prior paid search experience specifically in Google Ads

Benefits

• Paid vacation, holidays, and sick days
• Health/dental/vision benefits
• 401k retirement plan and company match contribution
• Generous paid parental leave
• Wellness Program
• Work from home flexibility
• Denver, CO headquarters available for hybrid work with in office perks