Responsibilities

• SEO Strategy & Execution
• Inform the SEO strategy across technical, on-page, content, and off-page (link/authority) pillars
• Conduct keyword, topic, and competitive research to identify organic growth opportunities
• Partner with content and design to prioritize, plan and execute content that ranks and converts
• Lead implementation and governance of schema, structured data, JSON-LD, crawlability, indexation, redirects, core web vitals, accessibility, and search platform health
• Oversee on-page optimization (titles, meta descriptions, internal linking, content structure) across the site
• Build and maintain a link-building strategy to grow domain authority
• Own the remediation roadmap for technical SEO issues and prioritibrate fixes across modernization releases rather than simply identifying issues.
• GEO & AI Search Optimization
• Develop and lead the team’s strategy for visibility in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and other LLM-based discovery tools

Requirements

• 7+ years in SEO and 6+ months of GEO/AI hands on search optimization with a proven track record of improving performance
• Hands-on experience with SEO tools (Semrush, Ahrefs, Screaming Frog) and analytics platforms (GA4, GSC, Pendo)
• Have researched and applied emerging GEO best practices: structuring content for extractability, optimizing for citations, building topical authority signals that LLMs
• Experience with visibility in AI-generated answers
• Experience owning strategy end to end, not just execution
• Can translate data into clear recommendations and present results to marketing leadership and cross-functional stakeholders

Preferred

• Experience working in or alongside healthcare, health tech, or other regulated industries
• Familiarity with EHR integrations, clinical workflows, or patient-facing digital health web experiences
• Background working within Agile/Scrum product development environments

Benefits

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.