Responsibilities

• Establish the retail strategic positioning for a selection of franchises through a Parks-centric lens
• Assess franchise health, including competitive position, category contribution, investment levels, and growth opportunities in partnership with a Strategic Planning team
• Establish and maintain a franchise support pipeline and associated materials/tools to enable consistent, scalable execution
• Serve as the in-house expert on the designated franchises, advising product teams with a brand-first perspective and serving as a trusted strategic sounding board
• Aggregate tactics from PPDR to provide a complete view of franchise support
• Serve as an integration point to the broader company while cultivating strategic relationships across TWDC and representing PPDR’s strategic positioning
• Lead major new initiatives supporting key capital investments (i.e. new Parks experiences), ensuring strategic alignment, cross-functional coordination, and successful retail integration & execution
• Assess retail support positioning for new content (film & experiences) and provide direction to the retail teams
• Serve as the PPDR brand steward for managed franchises, ensuring business reviews, and presentations align with franchise strategy and requirements
• Present strategic vision across key cross-functional milestones, including season kick-offs, alignment meetings, and final line presentations

Requirements

• 3-5+ years of experience in franchise strategy, merchandising, marketing, business development, or brand management.
• Strong ability to collaborate, influence, and align stakeholders across all organizational levels.
• Demonstrated ability to navigate matrixed organizations, deliver solutions, and adapt to shifting priorities.
• Exceptional presentation development and delivery skills, with expertise in visual storytelling and business-focused communication.
• Proficiency in Microsoft Office and retail reporting systems; ability to learn new tools to support presentations and business reporting.
• Experience managing large entertainment franchises within an omni-channel retail environment.
• Proven ability to manage complex, high-volume work while prioritizing effectively to deliver results.

Preferred

• Bachelor’s degree preferred; Merchandising, Marketing, Business, or related work experience

Benefits

• Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits