Retail Media Campaigns Specialist
Byron Center, MI (Unknown)
Posted 2 days ago
Job Summary
Own end to end retail media campaigns and coordinate across sales, creative, analytics, media, and merchandising to meet timelines, deliverables, and performance goals.
- Manage cross functional campaign operations from brief to activation and reporting.
- Escalate risks and drive solutions to keep campaigns on schedule.
- Collaborate with vendors and clients to ensure assets and measurements meet objectives.
Job Description
Responsibilities
- Campaign & Vendor Management
- Communicate proactively with clients, vendors, and internal stakeholders regarding campaign status, timelines, requirements, and deliverables.
- Track vendor commitments, campaign milestones, and key deliverable dates within campaign management systems.
- Own campaign timelines across all media channels, ensuring deadlines and client expectations are consistently met.
- Escalate risks, dependencies, and potential delays to appropriate stakeholders and recommend solutions.
- Manage day-to-day campaign operations from brief submission through activation, optimization, and reporting.
- Partner with internal and external teams to ensure campaign deliverables are completed accurately and on schedule.
- Provide campaign guidance and coordination across sales, creative, analytics, media, and merchandising teams.
- Distribute regular campaign status updates, highlighting timelines, deliverables, risks, and performance trends.
- Collaborate with Creative Services to develop engaging, on-brand assets that align with campaign objectives and client expectations.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, Business Administration or related field.
- Equivalent combinations of education and experience will be considered.
- 3-5+ years of experience in digital media, campaign management, digital marketing, media planning, or retail media advertising.
- Experience working within an agency, Retail Media Network (RMN), retailer, grocery retailer, or related environment preferred.
- Experience with the following platforms is preferred: Project Management (Basecamp, Asana, Monday), ad serving (DCM, Criteo, CitrusAd), DSP (DV360, TTD), and paid social (Facebook/Instagram, Google, Pinterest and TikTok).
- Strong written, verbal, and presentation communication skills.
- Exceptional project management and organizational abilities with demonstrated success managing multiple priorities simultaneously.
- Ability to build collaborative relationships with internal and external stakeholders.
- Highly detail-oriented with strong problem-solving and critical-thinking skills.
- Understanding of digital advertising channels, media planning, campaign execution, and marketing technologies.
Benefits
- Total Rewards benefits package.
SpartanNash
SpartanNash is a food solutions company that delivers the ingredients for a better life. As a distributor, wholesaler and retailer with a global supply chain network, SpartanNash customers span a diverse group of national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers with convenience stores. SpartanNash distributes grocery and household goods, including fresh produce and its Our Family® portfolio of products, to locations in all 50 states, in addition to distributing to the District of Columbia, Europe, Cuba, Puerto Rico, Honduras, Iraq, Kuwait, Bahrain, Qatar, Djibouti and Korea. To support its distribution business, the Company operates a strategically developed network of large-scale distribution facilities and a nationwide transportation fleet. In addition, the Company owns and operates nearly 200 supermarkets – primarily under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market – and shares its operational insights to drive innovative solutions for SpartanNash food retail customers. Committed to fostering a People First culture, the SpartanNash family of Associates is 20,000 strong. For more information, visit spartannash.com.
