Responsibilities

• Identify, research, write, and distribute press releases, feature stories, media advisories, blog content, and other communications materials.
• Develop and pitch story ideas to local, regional, state, and national media outlets.
• Respond to media inquiries and coordinate interviews with subject matter experts.
• Build and maintain relationships with reporters, editors, producers, and other media representatives.
• Monitor media coverage and identify opportunities to increase visibility for UF/IFAS programs and initiatives.
• Implement communications plans and public relations strategies that support organizational goals and priorities.
• Collaborate with faculty, Extension personnel, and subject matter experts to develop content for a wide array of audiences.
• Translate technical and scientific information into clear, engaging, and accessible communications.
• Coordinate messaging across media, web, digital, and social media platforms.
• Ensure content aligns with UF/IFAS branding, messaging, and communication standards.

Requirements

• Master’s degree in an appropriate area of specialization; or a Bachelor’s degree in an appropriate area of specialization and two years of appropriate experience.

Preferred

• A degree in public relations, marketing, communications, journalism, or related field.
• Experience in development and implementation of communications campaigns, public relations campaigns, editorial planning, writing, editing, social media, and/or project management coordination.
• Experience with communicating scientific discoveries.
• Proficiency in Associated Press style.
• The ability to plan, organize and coordinate work assignments independently.
• Demonstrated ability to work as part of a team toward organizational objectives.