Responsibilities

• Responsible for communicating with journalists and other members of the media to drive awareness of Garmin’s products by demonstrating their unique advantages of compelling design, superior quality and best value
• Maintains/grows relationships with media contacts and other product reviewers, podcasters and YouTube influencers throughout the respective industries Garmin serves
• Develops and writes engaging PR pitches to generate positive coverage for Garmin products/features
• Facilitates review/demo units and provides product demonstrations and overviews (virtual or otherwise)
• Supports PR strategies and programs that are aligned with the business’ goals, including PR plans, product pitches press releases, award applications and company statements and quotes
• Utilizes media database and monitoring tools to identify new contacts, publications and story opportunities
• Communicates PR plans to Garmin’s global offices and teams in other countries
• Attends and represents Garmin at industry tradeshows and PR events
• Plans and executes media events surrounding new product introductions, tradeshow activities and other special events
• Demonstrates a deep understanding of Garmin’s product line and the competitive landscape

Requirements

• Bachelor’s Degree in Public Relations, Marketing, Communications, Journalism, English, or related field
• Must possess a minimum of 2 years of public relations, marketing experience or equivalent work experience
• Demonstrates a working knowledge of Garmin products and the market(s) served
• Demonstrates excellent verbal and presentation skills
• Displays compelling writing skills and knowledge of Associated Press style guidelines
• Exhibits outstanding professionalism, judgment, and integrity
• Willingness to travel to trade shows and media events
• Must be a highly organized self-starter able to manage multiple projects and meet deadlines with minimal supervision

Preferred

• Experience in/enthusiasm for consumer electronics and activities associated with Garmin products and services
• Experience with digital/social media

Benefits

• This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits