Public Relations Manager

San Jose, CA (On-site)

$111K/yr – $148K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Owns the North America media relations program end-to-end, shaping storytelling, managing multi-stakeholder campaigns, and driving measurable PR impact across earned, owned, and paid channels.

  • Owns media relations strategy and execution
  • Manages multi-stakeholder campaigns and cross-functional programs
  • Partners with agencies, journalists, and subject matter experts to craft and promote narratives

Job Description

Responsibilities

  • - Help manage day-to-day media relations in North America, including proactive pitching, reactive inquiries, and ongoing journalist relationship development
  • - Develop compelling story angles, pitches, press releases, and Q&As that translate WD's business and technology priorities into media coverage that drives impact
  • - Work with agency partners and subject matter experts to develop narratives and communications plans and assets that boost engagement with target audiences
  • - Track and report on program status, milestones, and communications activity across the PR and Analyst Relations team on a regular cadence
  • - Support C-suite visibility program including speaking submissions, awards, contributed content, and media briefings
  • - Help build and execute creative campaigns for momentum media activity outside the main news cycle
  • - Track, measure, and report on coverage and program performance; translate data into actionable insights and recommendations
  • - Maintain communications calendar that maps upcoming campaigns, product launches, events, and announcements to identify alignment and storytelling opportunities
  • - Proactively identify gaps, conflicts, and white space in the communications schedule; surface opportunities and risks to stakeholders early
  • - Partner with content, social, and digital teams to ensure PR narratives are amplified across owned and paid channels for consistency and reach

Requirements

  • 5–8+ years of communications experience (including project management experience) within a global tech company or agency
  • A strong background of B2B / enterprise technology experience; knowledge of data storage, cloud infrastructure, or AI landscape is a plus
  • Demonstrated experience managing complex, multi-stakeholder programs with multiple concurrent workstreams and deadlines
  • Experience creating and managing multi-channel communications campaigns across earned, owned, and paid channels
  • Proven media relations skills; established network of technology and business journalists and editors in North America is a plus
  • Metrics-based approach with experience using tools such as Meltwater to measure and report on PR performance
  • Experience managing external PR agencies and holding partners accountable to agreed KPIs
  • Ability to interface with stakeholders at all levels, across departments and geographies, and act as a strategic advisor to the comms leadership team
  • Exceptional communications, writing, and presentation skills
  • Outstanding judgement and creative problem-solving skills

Preferred

  • Advanced degree a plus
  • Experience at a leading brand a plus
  • Established network of technology and business journalists and editors in North America is a plus
  • Knowledge of data storage, cloud infrastructure, or AI landscape is a plus

Benefits

  • paid vacation time
  • paid sick leave
  • medical/dental/vision insurance
  • life, accident and disability insurance
  • tax-advantaged flexible spending and health savings accounts
  • employee assistance program
  • other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
  • tuition reimbursement
  • transit
  • the Applause Program
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WD

3.8 Glassdoor

For more than 55 years, WD has built the storage infrastructure that powers the world’s data. Now, as WD, we’re driving certainty for the AI-driven data economy—delivering the scale, reliability, and economics required to turn data into intelligence.

San Jose, California, USA
23K employees (345 in marketing)
87% recommend to a friend

Salaries

Posted range

$111K/yr – $148K/yr

Taken straight from the job posting.

See all WD salaries

Marketing Team

Marketing Team Size
345 (2% of company)
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$901.4M
Last Raise
$1.4M
Post IPO Debt, 3 years ago

Funding History

  • Oct 2023
    Post IPO Debt • $1.4M
  • Jan 2023
    Post IPO Equity • $900M
  • Sep 2015
    Post IPO Equity

Traffic Signals

Monthly Visitors
1.1M
Traffic Source Mix
Search
56%
Direct
23.7%
Referral
15%
Social
2.4%
Paid
0.3%

Headcount Trend

Current headcount: ~22.8K

Recent News

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Public Relations Manager

WD · San Jose, CA · On-site