Responsibilities

• Develop and own a proactive US PR strategy — identifying story opportunities, setting priorities, and aligning PR activity to the firm’s business objectives, not just attorney requests.
• Bring a clear point of view on where to invest time and resources, balancing individual attorney asks against broader firm and practice group priorities.
• Maintain rigorous project management across multiple simultaneous workstreams, ensuring nothing falls through the cracks and stakeholders are kept informed.
• Build and maintain systems and workflows that create accountability, visibility, and consistency across the PR function.
• Proactively identify and pursue media opportunities at the regional, national, and global level to elevate Eversheds Sutherland’s profile across key practice groups and industry sectors.
• Execute day-to-day PR activities including pitching and placing bylined articles and stories, preparing attorneys for media interviews, drafting and distributing press releases, and securing speaking engagements for attorneys.
• Build trusted relationships with attorneys while confidently managing expectations — advising on what’s realistic, setting clear timelines, and redirecting effort toward the firm’s highest-priority opportunities.
• Cultivate and maintain strong relationships with editors, reporters, and journalists across regional and national markets.
• Partner with the International PR team to identify cross-border media opportunities and ensure consistent global messaging.
• Develop and implement thought leadership strategies that position key attorneys and firm leaders as go-to voices in their areas of expertise.

Requirements

• Bachelor’s degree required from an accredited college or university; preferred concentration in public relations, communications, journalism, marketing, or a related field.
• A minimum of five years of public relations or related experience in a professional services environment. Law firm or professional services experience preferred; agency background is equally welcome. Some global or international exposure is a plus. Experience managing staff, freelancers, or agencies is preferred; candidates without prior direct management experience but with a clear readiness to grow into that responsibility will also be considered.
• Strong media relations instincts with a proven track record of placements. Exceptional written and verbal communication skills. Ability to distill complex legal topics into compelling narratives. Strategic thinker who proactively identifies opportunities and connects PR activity to business outcomes — not just executes requests. Highly organized with demonstrated ability to manage multiple priorities, set expectations, and deliver across simultaneous workstreams. Comfortable advising and pushing back on attorneys when appropriate, while maintaining strong working relationships. Proven collaborator who works well across functions and puts team goals first. Strong executive presence and comfort working directly with firm leadership. Experience with social media strategy and digital communications. Familiarity with AI tools for communications or content — or a demonstrated curiosity and commitment to developing that fluency. Proficient in Microsoft Office and Outlook.
• AI & Emerging Tools: Strategic awareness of how AI is reshaping media, journalism, and the communications industry is important to this role. Comfort using AI-powered tools (for research, drafting, media analysis, etc.) is valued; candidates who are actively experimenting and learning in this space are encouraged to apply.

Preferred

• Some global or international exposure is a plus.
• Experience managing staff, freelancers, or agencies is preferred; candidates without prior direct management experience but with a clear readiness to grow into that responsibility will also be considered.

Benefits

• The firm’s compensation strategy includes not just a base salary but also comprehensive benefits such as healthcare, paid time off, discretionary merit bonuses, life and disability insurance, retirement plans and tailored learning opportunities.